Tuned In Strategies for 2008
 By Phil Myers

With the end of the first quarter just a few weeks away, now is a good time to assess whether your strategic plan for 2008 is on track. But how do you measure it? One of the interesting things we found when doing research for the upcoming Tuned In book was only three measurements really mattered.

Read more... 

 SaaS Product Management
 By Barbara Nelson

You're a product manager. You have segued from managing on-premise software to on-demand. Everything has changed. Or has it? On-demand software (also known as Software-as-a-Service or SaaS) is not new! It goes back to the earliest days of commercial software in the 1960's and 1970's. It was called time-sharing or service bureau.

Read more... 

 Career Management Lessons from Product Management
 by Melissa Paulik

One of the favorite roles in my career as a marketing professional was the time I spent as a product manager for a software company. The sense of order to the process of creating good software really appeals to me. I was thinking recently about career management and found it interesting to view this through the eyes of the product manager.

Read more... 

 The Pragmatic Marketer Magazine
 In the next issue

Why Didn't We Think of That? Products and Services That Resonate (an excerpt from Pragmatic Marketing's new book)

To Startup or Not to Startup

The New Leader Dilemma and How to Fix It

Utilizing Co-Design to Create Market-Driven Products

Subscribe to the magazine

View the current issue... 

 Upcoming Webinars
 For product managers and marketers

Mar 14 Scaling Scrum to the Market-Driven Enterprise with Sinar Si Alhir

Apr 25 The Strategic Role of Product Management with Steve Johnson

May 2 Got a Great Product? Get Over It!: Effective product marketing is not about the product with Adele Revella

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule... 

 Upcoming Seminars
 For product managers and marketers

bold = new city for this seminar

Practical Product Management
Apr 7 - 8 (9) Chicago, IL
Apr 7 - 8 (9) San Francisco, CA
Apr 21 - 22 (23) San Francisco, CA
Apr 21 - 22 (23) Waltham, MA
Apr 28 - 29 (30) San Diego (Del Mar), CA
May 5 - 6 (7) Toronto, ON Canada
May 7 - 8 (9) Austin, TX
May 13 - 14 (15) Durham, NC
May 13 - 14 (15) San Francisco, CA
May 19 - 20 (21) Reston, VA
May 19 - 20 (21) St. Louis, MO
Jun 2 - 3 (4) Bedford, MA
Jun 9 - 10 (11) Birmingham, AL
Jun 9 - 10 (11) San Francisco, CA
Jun 17 - 18 (19) Newark, NJ
Jun 17 - 18 (19) Palo Alto, CA
Jun 23 - 24 (25) Montreal, QC Canada
Jun 23 - 24 (25) San Francisco, CA

Requirements That Work
Apr 2 Malvern, PA
Apr 2 Portland, OR
Apr 9 Chicago, IL
Apr 9 San Francisco, CA
Apr 23 San Francisco, CA
Apr 23 Waltham, MA
Apr 30 San Diego (Del Mar), CA
May 7 Toronto, ON Canada
May 9 Austin, TX
May 15 Durham, NC
May 15 San Francisco, CA
May 21 Reston, VA
May 21 St. Louis, MO
Jun 4 Bedford, MA
Jun 11 Birmingham, AL
Jun 11 San Francisco, CA
Jun 19 Newark, NJ
Jun 19 Palo Alto, CA
Jun 25 Montreal, QC, Canada
Jun 25 San Francisco, CA

Pragmatic Roadmapping
Apr 17 Bedford, MA
Apr 29 San Francisco, CA
Jun 6 Austin, TX

Effective Product Marketing
Apr 1 - 2 Bedford, MA
Apr 22 - 23 Austin, TX
Apr 29 - 30 Malvern, PA
May 6 - 7 San Francisco, CA
May 13 - 14 Toronto, ON Canada
Jun 3 - 4 Chicago (Northbrook), IL
Jun 10 - 11 Bedford, MA

New Rules of Marketing
Apr 3 Bedford, MA
May 8 San Francisco, CA
May 15 Toronto, ON Canada
Jun 5 Chicago (Northbrook), IL
Jun 12 Bedford, MA

Get notified of upcoming events in your area

View the complete seminar schedule... 

 Pragmatic Marketing's New Book

Coming in June...

Tuned In:
Uncover the Extraordinary Opportunities That Lead
to Business Breakthroughs

Learn how to create products, services or ideas that resonate in the marketplace? Read more from the authors at the Tuned In blog.

 Software Marketing Perspectives


The fourth annual Software Marketing Perspectives conference will be held on May 7-9, 2008 in Santa Clara, CA.

If you are a product manager, the SMP event conference will help you stay current in your field, and take away practical ideas and suggestions you can apply in your job immediately. If you are a software or services company that sells to other software companies, the event provides a networking venue where you can make valuable professional contacts.

Conference details...