Why Didn't We Think of That?
 By Craig Stull, Phil Myers, David Meerman Scott

Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. Anyone can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most.

 

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 Slip Happens!
 By Carrie Shaw

Why is slip so common in the software world? Are we simply poor estimators, incapable of adequately expressing all the work that needs to be accomplished to meet a deadline? Are aggressive deadlines a psychological coping mechanism? Or do we simply fall prey to the fallacy of optimism, convinced that this time, nothing will go wrong?

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 Idea Generation for Product Managers
 by Robert Siegel

Are you creative? Most people, even highly experienced, successful product managers often respond "No!". Yet ideas are your future, your building blocks for new products, services, process improvements, and the presentations you make to sell those products, services, and processes.

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 The Pragmatic Marketer Magazine
 In the current issue

Why Didn't We Think of That? Products and Services That Resonate (an excerpt from Pragmatic Marketing's new book)

To Startup or Not to Startup

The New Leader Dilemma and How to Fix It

Utilizing Co-Design to Create Market-Driven Products

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View the current issue... 

 Upcoming Webinars
 For product managers and marketers

Apr 15 Getting Sales to Love Your Marketing Leads with Adele Revella (hosted by ON24)

Apr 25 The Strategic Role of Product Management with Steve Johnson

May 2 Got a Great Product? Get Over It!: Effective product marketing is not about the product with Adele Revella

May 9 Four Roles or Product Management with Steve Johnson

Do you have a great webinar topic to present? Please contact us with your ideas.

 

View complete webinar schedule... 

 Upcoming Seminars
 For product managers and marketers

Sign-up to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management
Apr 21-22 (23) San Francisco (Burlingame), CA
Apr 21-22 (23) Boston (Waltham), MA
Apr 28-29 (30) San Diego (Del Mar), CA
May 5-6 (7) Toronto, ON Canada
May 7-8 (9) Austin, TX
May 13-14 (15) Raleigh (Durham), NC
May 13-14 (15) San Francisco (Burlingame), CA
May 19-20 (21) Reston, VA
May 19-20 (21) St. Louis (Chesterfield), MO
Jun 2-3 (4) Boston (Bedford), MA
Jun 9-10 (11) Birmingham, AL
Jun 9-10 (11) San Francisco (Burlingame), CA
Jun 17-18 (19) Newark, NJ
Jun 17-18 (19) San Francisco (Palo Alto), CA
Jun 23-24 (25) San Francisco, CA
Jun 25-26 (27) Montreal, QC Canada
Jul 7-8 (9) San Francisco (Burlingame), CA
Jul 9-10 (11) Boston (Bedford), MA
Jul 15-16 (17) Minneapolis, MN
Jul 21-22 (23) San Francisco (Burlingame), CA
Jul 21-22 (23) Toronto, QC Canada
Jul 28-29 (30) Columbus, OH

Requirements That Work
Apr 23 Boston (Waltham), MA
Apr 23 San Francisco (Burlingame), CA
Apr 30 San Diego (Del Mar), CA
May 7 Toronto, ON Canada
May 9 Austin, TX
May 15 Raleigh (Durham), NC
May 15 San Francisco (Burlingame), CA
May 21 Reston, VA
May 21 St. Louis (Chesterfield), MO
Jun 4 Boston (Bedford), MA
Jun 11 Birmingham, AL
Jun 11 San Francisco (Burlingame), CA
Jun 19 Newark, NJ
Jun 19 San Francisco (Palo Alto), CA
Jun 25 San Francisco, CA
Jun 27 Montreal, QC, Canada
Jul 9 San Francisco (Burlingame), CA
Jul 11 Boston (Bedford), MA
Jul 17 Minneapolis, MN
Jul 23 San Francisco (Burlingame), CA
Jul 23 Toronto, QC Canada
Jul 30 Columbus, OH

Pragmatic Roadmapping
Apr 17 Boston (Bedford), MA
Apr 29 San Francisco (Burlingame), CA
Jun 6 Austin, TX

Effective Product Marketing
Apr 22-23 Austin, TX
Apr 29-30 Philadelphia (Malvern), PA
May 6-7 San Francisco (Burlingame), CA
May 13-14 Toronto, ON Canada
Jun 3-4 Chicago (Northbrook), IL
Jun 10-11 Boston (Bedford), MA
Jul 16-17 San Francisco (Burlingame), CA
Jul 23-24 Atlanta, GA
Aug 5-6 Boston (Bedford), MA

New Rules of Marketing
May 8 San Francisco (Burlingame), CA
May 15 Toronto, ON Canada
Jun 5 Chicago (Northbrook), IL
Jun 12 Boston (Bedford), MA
Jul 15 San Francisco (Burlingame), CA
Jul 22 Atlanta, GA

View the complete seminar schedule... 

 Software Marketing Perspectives


The fourth annual Software Marketing Perspectives conference will be held on May 7-9, 2008 in Santa Clara, CA.

If you are a product manager, this conference will help you stay current in your field, and take away practical ideas and suggestions you can apply in your job immediately. If you are a software or services company that sells to other software companies, the event provides a networking venue where you can make valuable professional contacts. Visit www.smpevent.com for details.

Discount Offers
Use code SMPSPG to receive a $200 discount for a registration fee of $795. If you have 5 or more people, use the code SMPGR to get a $300 discount for a registration fee of $595.

Conference details...