Pragmatic Marketing
May 2008 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
In This Issue
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E-Books

 
Pragmatic Marketing's New Book

 
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Hello,

We are just one month away from the publication of our new book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. And, it has already become one of the top selling business books at Amazon and Barnes & Noble.

In conjunction with the launch of the book, we will be conducting a series of webinars and publishing several articles from industry thought-leaders on Tuned In topics throughout June and July.

To kick-off the series, Elizabeth Marshall of Author Teleseminars will be hosting a roundtable with the Tuned In authors, Craig Stull, Phil Myers and David Meerman Scott. Click here to register for this audio teleseminar.

Learn more at the Tuned In home page...

 The Apple iPhone: Successes and Challenges for the Mobile Industry
 By Nilofer Merchant and Michael Mace

The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there's relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?

Read more... 

 Lessons From the Eye of the Storm: Agile Product Management in Practice
 By Derek Britton

Product managers everywhere are debating how Agile affects their profession as a whole, and more specifically their own role. Here are a few lessons learned from someone who has lived through a transition to Agile.

Read more... 

 6 Steps to Successful Case Studies (and Tips on How to Get the Most Out of Them)
 By Stephanie Tilton

Customer case studies can go a long way toward convincing prospects of the value of your company, solution, or service. Here are six sure-fire steps for effectively producing hard-hitting case studies.

Read more... 

 The Pragmatic Marketer Magazine
 In the current issue

The Pragmatic Marketer Magazine Why Didn't We Think of That? Products and Services That Resonate (an excerpt from Pragmatic Marketing's new book)

To Startup or Not to Startup

The New Leader Dilemma and How to Fix It

Utilizing Co-Design to Create Market-Driven Products


Subscribe to the magazine

View the current issue... 

 Upcoming Webinars
 For product managers and marketers

May 9 Four Roles or Product Management with Steve Johnson

May 13 Driving Product Focus with Laser-Like Focus with Jim Foxworthy (hosted by Telelogic).

May 23 To Start-Up or Not To Start-Up with Paul Young and John Milburn

June 6 Tuned In Author Roundtable with Craig Stull, Phil Myers and David Meerman Scott
** Note: This is an Audio Teleseminar **


June 13 Tuned In Leadership with Art Petty

June 20 Tuned In Buyer Experiences with Kristin Zhivago

June 27 Tuned In Cultures with Anne Kreitzberg

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule... 

 Upcoming Seminars
 For product managers and marketers

Sign-up to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management
May 13-14 (15) Raleigh (Durham), NC
May 13-14 (15) San Francisco (Burlingame), CA
May 19-20 (21) Reston, VA
May 19-20 (21) St. Louis (Chesterfield), MO
Jun 2-3 (4) Boston (Bedford), MA
Jun 9-10 (11) Birmingham, AL
Jun 9-10 (11) San Francisco (Burlingame), CA
Jun 17-18 (19) Newark, NJ
Jun 17-18 (19) San Francisco (Palo Alto), CA
Jun 23-24 (25) San Francisco, CA
Jun 25-26 (27) Montreal, QC Canada
Jul 7-8 (9) San Francisco (Burlingame), CA
Jul 9-10 (11) Boston (Bedford), MA
Jul 15-16 (17) Minneapolis, MN
Jul 21-22 (23) San Francisco (Burlingame), CA
Jul 21-22 (23) Toronto, QC Canada
Jul 28-29 (30) Columbus, OH
Aug 4-5 (6) San Francisco (Burlingame), CA
Aug 4-5 (6) Chicago (Des Plaines), IL
Aug 11-12 (13) Boston (Bedford), MA
Aug 18-19 (20) San Francisco (Burlingame), CA
Aug 18-19 (20) Atlanta, GA
Aug 25-26 (27) Philadelphia, PA
Aug 25-26 (27) Vancouver, BC Canada

Requirements That Work
May 15 Raleigh (Durham), NC
May 15 San Francisco (Burlingame), CA
May 21 Reston, VA
May 21 St. Louis (Chesterfield), MO
Jun 4 Boston (Bedford), MA
Jun 11 Birmingham, AL
Jun 11 San Francisco (Burlingame), CA
Jun 19 Newark, NJ
Jun 19 San Francisco (Palo Alto), CA
Jun 25 San Francisco, CA
Jun 27 Montreal, QC, Canada
Jul 9 San Francisco (Burlingame), CA
Jul 11 Boston (Bedford), MA
Jul 17 Minneapolis, MN
Jul 23 San Francisco (Burlingame), CA
Jul 23 Toronto, QC Canada
Jul 30 Columbus, OH
Aug 6 San Francisco (Burlingame), CA
Aug 6 Chicago (Des Plaines), IL
Aug 13 Boston (Bedford), MA
Aug 20 San Francisco (Burlingame), CA
Aug 20 Atlanta, GA
Aug 27 Philadelphia, PA
Aug 27 Vancouver, BC Canada

Pragmatic Roadmapping
Jun 6 Austin, TX

Effective Product Marketing
May 13-14 Toronto, ON Canada
Jun 3-4 Chicago (Northbrook), IL
Jun 10-11 Boston (Bedford), MA
Jul 16-17 San Francisco (Burlingame), CA
Jul 23-24 Atlanta, GA
Aug 5-6 Boston (Bedford), MA
Aug 20-21 Costa Mesa, CA

New Rules of Marketing
May 15 Toronto, ON Canada
Jun 5 Chicago (Northbrook), IL
Jun 12 Boston (Bedford), MA
Jul 15 San Francisco (Burlingame), CA
Jul 22 Atlanta, GA
Aug 7 Boston (Bedford), MA

View the complete seminar schedule... 

 Promotions
 CAB Exchange Summit

2008 CAB Exchange Summit

Want to get your most important customers talking about you? Want to learn how to turn their (often confusing) input into great products and services?

Join the professionals who run leading Customer Advisory Boards (CABs) at Wells Fargo, Intel, Adobe Systems, SAS Institute, Riverbed Technology, Cisco Systems and other top firms. Learn key ways in which CABs improve research, product development, firm strategy and word of mouth for the firms who know how to develop them.

Use the code PMA to receive a 5% discount off registration

WHAT: CAB Exchange Summit
WHERE: Hayes Mansion, San Jose, CA
WHEN: July 22-23, 2008
(with opening reception on the evening of July 21)
FOR MORE INFO: http://www. cabexchange.com/event/

Conference details...

 Softletter's SaaS University: Selling, Marketing, Infrastructure and Finance, 2008

SaaS University Softletter's SaaS University: Selling, Marketing, Infrastructure and Financing comes to Boston June 18/19.

Over 31 separate sessions and five tracks, including transitioning to SaaS, selling to the enterprise, SMBs, and government, infrastructure, marketing, and finance.

Topics include compensating your sales employees, SaaS pricing models, crossing the SaaS financial chasm and much more.

Full agenda: www.softletter.com/pages/market_and_selling_saas_ agenda.shtml.

Use the code PRAGSAVE50 to save $50 off the registration fee.

Conference details...

 

 ProductCamp Austin

ProductCamp: A collaborative unconference about Product Marketing and Management

In the spirit of BarCamp, ProductCamp is a collaborative, user organized event.

The spirit of ProductCamp is there are no "attendees". Everyone who comes participates in some manner: either presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, setting up wi-fi, supplying food, etc.

Event Details:
Saturday June 14th, 2008, 8:00 AM - 6:00 PM
at St. Edward's University Professional Education Center (PEC)
9420 Research Blvd, Echelon III Building
Austin, Texas 78759

Conference details...
 St. Louis Product Management Group Meeting, May 19

Stacey Weber
Stacey Weber, Pragmatic Marketing Instructor will be presenting The Strategic Role of Product Management at a special meeting of the St. Louis Product Management Group on May 19, 2008.

Event details...


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