Pragmatic Marketing
July 2008 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
In This Issue
Quick Links
Quick Win

 
Online Social Networking

 
E-Books

 
Pragmatic Marketing's New Book

 
Shop Pragmatic Marketing

 


 
Hello,

Tuned
In Book

A big thank you to everyone who purchased our new book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. It became a #1 best-seller on Amazon and CEO-READ, and Barnes & Noble made it a Pick-of-the-Week. It has been released in a Kindle version and the audio book is coming soon. The book website has a summary of recent activity.

If you haven't read the book, here is an opportunity to win a free copy. Our friend, Heather Hamilton is offering a book for the best new tagline suggestion for her One Louder blog. Submit your idea...

Quick win opportunity...
Summer is typically a slower period for many product management and marketing teams. Add in today's uncertain economic environment and there is a great opportunity for a quick win to raise the visibility of your team to the rest of the organization. Read more...

 The Tuned In Product Manager
 By Steve Johnson and Michael Ray Hopkin

Creating great products is not factory work. It's not a question of putting tab A into slot B or displaying this OK button on that dialog. Instead building a great product is more like working with a sports team. There's offense and defense; there's strategy and tactics. The good coach knows the strengths and weaknesses of his team as well as the other teams in the league. The coach works with the players, other coaches, and also the owners. Sounds like product management. Like a good coach, a good product manager is tuned in to executives, colleagues, customers, and the competition.

Read more... 


 
 Tuned In Leadership
 By Art Petty

Leading is all about communication, but Tuned In leaders focus on getting the formula right. They listen more than talk, and they seek an edge by working hard to create opportunities to listen. They focus on establishing authentic connections with the people around them, and these connections foster a deeper commitment to the organization for everyone involved.

Read more... 


 
 Don't Just Listen, Grok Your Buyer Personas
 By Adele Revella

Grok (rhymes with "rock") is a verb that captures the essence of what we strive to achieve through buyer persona profiling. A marketer who groks a buyer persona is capable of experiencing "the literal capabilities and frame of reference of the subject." Thus grokking a buyer isn't just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate needs that people cannot even articulate.

Read more... 


 
 The Pragmatic Marketer Magazine
 In the current issue

The Pragmatic Marketer Volume 6 Issue 3
Chasing Outcomes: You can't get there from here

Three Tips at the Tip of the Iceberg: How to ensure the success of your IT projects

Practical Rules for Product Management: Some rules just aren't meant to be broken

Maximizing Your Word of Mouth Marketing: Turning users into fans


Subscribe to the magazine

View the current issue... 


 
 Upcoming Webinars
 For product managers and marketers

July 11 Tuned In Social Media with David Meerman Scott

August 8 Constraints Are Your Friends: Ideative, a Better Tool Than Creative in Our Constrained World with Robert Siegel

August 15 The Eight Rules of Successful Win/Loss Analysis with Roger Allison

August 22 Go-to-Market Readiness: Planning for Sales Velocity with Dave Daniels

August 29 Product Launch as a Key Business Process with Catherine Kitcho

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule... 


 
 Upcoming Seminars
 For product managers and marketers

Sign-up to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management
Aug 4-5 (6) San Francisco (Burlingame), CA
Aug 4-5 (6) Chicago (Des Plaines), IL
Aug 11-12 (13) Boston (Bedford), MA
Aug 18-19 (20) San Francisco (Burlingame), CA
Aug 18-19 (20) Atlanta, GA
Aug 25-26 (27) Philadelphia, PA
Aug 25-26 (27) Vancouver, BC Canada
Sep 8-9 (10) Irvine, CA
Sep 15-16 (17) Boston (Bedford), MA
Sep 15-16 (17) Raleigh (Durham) NC
Sep 15-16 (17) San Francisco, (Burlingame), CA
Sep 22-23 (24) Denver (Littleton), CO
Sep 29-30 (1) San Francisco, (Burlingame), CA
Oct 13 -14 (15) Minneapolis, MN
Oct 13 -14 (15) Tampa, FL
Oct 20 - 21(22) Boston (Bedford), MA
Oct 20 - 21(22) Santa Clara, CA
Oct 27 - 28(29) Montreal, QC Canada

Requirements That Work
Aug 6 San Francisco (Burlingame), CA
Aug 6 Chicago (Des Plaines), IL
Aug 13 Boston (Bedford), MA
Aug 20 San Francisco (Burlingame), CA
Aug 20 Atlanta, GA
Aug 27 Philadelphia, PA
Aug 27 Vancouver, BC Canada
Sep 10 Irvine, CA
Sep 17 Boston, (Bedford), MA
Sep 17 Raleigh (Durham), NC
Sep 17 San Francisco, (Burlingame), CA
Sep 24 Austin, TX
Sep 24 Denver (Littleton), CO
Sep 24 Newark, NJ
Oct 1 San Francisco (Burlingame), CA
Oct 15 Minneapolis, MN
Oct 15 Tampa, FL
Oct 22 Santa Clara, CA
Oct 29 Montreal, QC Canada

Pragmatic Roadmapping
Oct 31 San Francisco (Burlingame), CA

Effective Product Marketing
Aug 5-6 Boston (Bedford), MA
Aug 20-21 Costa Mesa, CA
Sep 17-18 San Francisco (Burlingame), CA
Sep 24-25 Reston, VA
Oct 14 -15 Boston (Bedford), MA
Oct 28 -29 Minneapolis, MN

New Rules of Marketing
Aug 7 Boston (Bedford), MA
Sep 23 Reston, VA
Oct 16 Boston (Bedford), MA
Oct 30 Minneapolis, MN

View complete seminar schedule... 


 
 Promotions
 CAB Exchange Summit

2008 CAB Exchange Summit

Want to get your most important customers talking about you? Want to learn how to turn their (often confusing) input into great products and services?

Join the professionals who run leading Customer Advisory Boards (CABs) at Wells Fargo, Intel, Adobe Systems, SAS Institute, Riverbed Technology, Cisco Systems and other top firms. Learn key ways in which CABs improve research, product development, firm strategy and word of mouth for the firms who know how to develop them.

Use the code PMA to receive a 5% discount off registration

WHAT: CAB Exchange Summit
WHERE: Hayes Mansion, San Jose, CA
WHEN: July 22-23, 2008
(with opening reception on the evening of July 21)
FOR MORE INFO: http://www. cabexchange.com/event/

Conference details...


 
 ProductCamp Toronto

PCamp Toronto



ProductCamp: A collaborative unconference about Product Marketing and Management


In the spirit of BarCamp, ProductCamp is a collaborative, user organized event with no "attendees". Everyone who comes participates in some manner: either presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, setting up wi-fi, supplying food, etc.

ProductCamp Toronto is currently in the planning stages and looking for volunteers and participants for an event in the Fall.

Conference details...


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