Pragmatic Marketing
August 2008 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
In This Issue
Quick Links
Quick Win

 
Online Social Networking

 
E-Books

 
 

 
Shop Pragmatic Marketing

 


 
Hello,

Are you living in an Agile world?

Pragmatic Marketing is pleased to announce a partnership with Enthiosys, the leader in Agile product management consulting. Together, over the next few months, we will be publishing extensive reference material, presenting a series of webinars, creating workshops and training seminars, and offering expert consulting services to guide you through the challenges and opportunities of product management in an Agile environment.

We value your input

As we create solutions, your suggestions and comments about Agile are appreciated. What are the biggest problems product managers and marketers face in an Agile world? If your organization is planning to go Agile, what are your concerns? What could Pragmatic Marketing provide to help you?

Please visit our Living in an Agile World page and let us know your thoughts.


Pragmatic Marketing is Twittering

Follow us at http://twitter.com/pragmaticmkting

 Why Prioritizing Your Agile Backlog for ROI Doesn't Work
 By Luke Hohmann

Pundits tell us to prioritize our backlogs to generate the best possible ROI. But no agile teams that I've ever worked for or with do this. So the pundits must be wrong, because Agile continues to provide stellar results for a lot of product teams.

Read more... 


 
 Creating a Strategic Product Plan
 By Bill Thomson

Creating great products is not factory work. It's not a question of putting tab A into slot B or displaying this OK button on that dialog. Instead building a great product is more like working with a sports team.

Read more... 


 
 Why Don't They "Get It" - Are They Stupid Or What?
 By Peter Cohan

Have you ever delivered a demo to a prospect that doesn't seem to understand what you are offering them? Have you ever had a prospect say, at the end of a demo, "Um, looks interesting; we'll get back to you later..." (and you never hear from them again)?

Read more... 


 
 Tuned In Update
 

Tuned In In addition to hardcover and Kindle editions, Tuned In can now be downloaded as an unabridged Audiobook from iTunes or Audible.com.

A manifesto, based on the concepts in Tuned In is now available from ChangeThis.

During the last few weeks, Tuned In has been featured on ABC News, Fox Business Channel, SkyRadio, and more. It has been reviewed by several national magazines including US News & World Report and Inc. Magazine. And, it has received more than a dozen 5-star reviews on Amazon.com.

See the Media page on the Tuned In website for all the latest video, audio, reviews and featured articles.

Get Tuned In... 


 
 The Pragmatic Marketer Magazine
 In the next issue

Pragmatic Marketer Magazine
You Can't Innovate Like Apple

Practical Rules for Product Management (Part II)

Change is Pulling Us into the Cloud

Maybe Your Opinion IS Relevant

Beyond SEO: Driving Customer Attraction, Retention and Top-Line Growth


Subscribe to the magazine

View the current issue... 


 
 Upcoming Webinars
 For product managers and marketers

August 15 The Eight Rules of Successful Win/Loss Analysis with Roger Allison

August 22 Product Launch: Planning for Sales Velocity with Dave Daniels

August 29 Product Launch as a Key Business Process with Catherine Kitcho

September 5 Guiding Your Product Launch with Buyer with Adele Revella

September 19 10 Lessons to Improve B2B Launch with Joan Schneider

September 26 Pricing a SaaS Product - What's the Big Deal? with Barbara Nelson and Jim Geisman

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule... 


 
 Upcoming Seminars
 For product managers and marketers

Sign-up to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management
Sep 8-9 (10) Irvine, CA
Sep 15-16 (17) Boston (Bedford), MA
Sep 15-16 (17) Raleigh (Durham), NC
Sep 15-16 (17) San Francisco, (Burlingame), CA
Sep 22-23 (24) Austin, TX
Sep 22-23 (24) Denver (Littleton), CO
Sep 22-23 (24) Newark, NJ
Sep 29-30 (1) San Francisco, (Burlingame), CA
Oct 13-14 (15) Minneapolis, MN
Oct 13-14 (15) Tampa, FL
Oct 20-21 (22) Boston (Bedford), MA
Oct 20-21 (22) Santa Clara, CA
Oct 27-28 (29) Montreal, QC Canada
Nov 5-6 (7) Baltimore, MD
Nov 5-6 (7) San Francisco (Burlingame), CA
Nov 11-12 (13) San Diego (Del Mar), CA
Nov 17-18 (19) San Francisco (Burlingame), CA
Nov 18-19 (20) Ottawa, ON, Canada

Requirements That Work
Sep 10 Irvine, CA
Sep 17 Boston (Bedford), MA
Sep 17 Raleigh (Durham), NC
Sep 17 San Francisco, (Burlingame), CA
Sep 24 Austin, TX
Sep 24 Denver (Littleton), CO
Sep 24 Newark, NJ
Oct 1 San Francisco (Burlingame), CA
Oct 15 Minneapolis, MN
Oct 15 Tampa, FL
Oct 22 Santa Clara, CA
Oct 29 Montreal, QC Canada
Nov 7 Baltimore, MD
Nov 7 San Francisco (Burlingame), CA
Nov 13 San Diego (Del Mar), CA
Nov 19 San Francisco (Burlingame), CA
Nov 20 Ottawa, ON, Canada

Pragmatic Roadmapping
Oct 31 San Francisco (Burlingame), CA
Nov 12 Raleigh (Durham), NC
Nov 14 Boston (Bedford), MA

Effective Product Marketing
Sep 17-18 San Francisco (Burlingame), CA
Sep 24-25 Reston, VA
Oct 14-15 Boston (Bedford), MA
Oct 28-29 Minneapolis, MN
Nov 11-12 San Francisco (Burlingame), CA
Nov 18-19 Tampa, FL

New Rules of Marketing
Sep 23 Reston, VA
Oct 16 Boston (Bedford), MA
Oct 30 Minneapolis, MN
Nov 13 San Francisco (Burlingame), CA

View complete seminar schedule... 


 
 Promotions
 ProductCamp Toronto

PCamp Toronto



ProductCamp: A collaborative unconference about Product Marketing and Management


In the spirit of BarCamp, ProductCamp is a collaborative, user organized event with no "attendees". Everyone who comes participates in some manner: either presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, setting up wi-fi, supplying food, etc.

ProductCamp Toronto is currently in the planning stages and looking for volunteers and participants for an event in the Fall.

Conference details...

 

Pragmatic Marketing | 8910 E. Raintree Drive | Scottsdale | AZ | 85260