Pragmatic Marketing
October 2008 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
In This Issue
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Free E-Books

 
Kindle E-Books

 
Shop Pragmatic Marketing

 


 
Hello Graham,

A Milestone for Pragmatic Marketing with 15 Years of Product Management and Marketing Leadership

Everyone at Pragmatic Marketing would like to say "thank you" to the 50,000 alumni at 4,000 companies who have attended our training seminars since 1993.

Tell us your story...

Over the years we have heard from many alumni about how the Pragmatic Marketing Framework helped in their role of product manager or marketer. Now we want to hear from you.

How has the Pragmatic Marketing Framework influenced your career? Where have you gone since you attended training? What was the most memorable part of your seminar experience? Have there been any "ah ha" moments at your company?

Good, bad, funny, sad, we want to hear from you.

 Stunningly Awful Demos
 By Peter Cohan

Does your team suffer from one of the debilitating demo diseases that commonly afflict sales, pre-sales and marketing teams when preparing for and presenting demos? Conditions such as Zippy Mouse Syndrome, Rambleitis, Death by Corporate Overview, Blackberry Consumption or Clairvoyance Annoyance (aka Premature Elaboration).

Read more... 


 
 The Genetics of Successful Scrumming
 By Derek Britton

What characterizes an organization that is using Scrum effectively? Scrum adoption, according to its definition, allows for a lot of wiggle-room (adaptation) and this allows it to be refined to different scenarios and company cultures. Scrum is therefore - as an internal process - likely to evolve over time.

Read more... 


 
 Product Launch Readiness: Planning for Sales Velocity
 By David K. Daniels

So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, it's to finish activity "A" or produce deliverable "B". There is considerable pressure to get to market because so much money and resources have been expended to develop and test the product.

Read more... 


 
 Tuned In
 

Tuned In A number of people have asked how the Tuned In Process aligns with the Pragmatic Marketing Framework.

Watch the Get Tuned In presentation from Steve Johnson to see how the two work together, helping organizations create products people want to buy (we call them resonators).

To see an overview of what getting Tuned In is all about, watch Introduction to Tuned In with co-author Phil Myers.


Tuned In webinars available on iTunes

For those who like to watch webinars on their iPod or iPhone, we have published all seven Tuned In webinars on iTunes. You can also find them by searching the iTunes Store for Get Tuned In where the series is listed under the Podcasts section.


How Tuned In is your organization?

Test your RSS feed to see how much you talk about yourself when communicating to the market.



The Tuned In book is available in the following editions:

Hardcover book from Amazon.com, Barnes&Noble.com or 800ceoread.com

Kindle e-book from Amazon.com

Unabridged Audiobook from iTunes or Audible.com


See the Tuned In page for all the latest articles, blog posts, video, audio and reviews.

Get Tuned In... 


 
 The Pragmatic Marketer Magazine
 In the current issue

Pragmatic Marketer Magazine
You Can't Innovate Like Apple

Practical Rules for Product Management (Part II)

Change is Pulling Us into the Cloud

Maybe Your Opinion IS Relevant

Beyond SEO: Driving Customer Attraction, Retention and Top-Line Growth


Get a complimentary subscription

View the current issue... 


 
 Social Networking
 Keep in touch with the Pragmatic Marketing Community

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Pragmatic Marketing Alumni Linkedin Group

For anyone who has attended a Pragmatic Marketing seminar

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test







Pragmatic Marketing Facebook Group

Open to anyone







Pragmatic Marketing Twitter

For anyone who wants to follow us

 


 
 Upcoming Webinars
 For product managers and marketers

This month we begin a series of webinars about living in an Agile world. If your team has gone Agile or you are looking at an Agile future, be sure to check out these events.

Don't worry if you can't attend live. All webinars are archived within a few days and can be viewed anytime, so go ahead and register and we will send a link to the archive when it is published.

October 10 Living in an Agile World: The Role of Product Management When Development Goes Agile with Steve Johnson

October 17 Product Launch in an Agile World with Dave Daniels

October 24 Product Companies Need Product Managers Not Product Owners with Rich Mironov

November 7 Prioritizing Your Backlog for Profit with Luke Hohmann

November 14 Agile Roadmapping with Scott Gilbert and Jeff Brantley

November 21 Effective Agile Product Management Through Automation with Christina Noren

In addition, we will be presenting one non-Agile specific event.

October 31 Five Keys to Increasing Customer Satisfaction with Jeffrey Henning and Brian Koma


 
In case you missed them, here are a few of the most popular webinars in recent months...

The 8 Rules of Successful Win/Loss Analysis

Tuned In Social Media

The Strategic Role of Product Management

Building Effective Product Roadmaps


Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule... 


 
 Upcoming Seminars
 For product managers and marketers

Sign-up to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management
Oct 13-14 (15) Minneapolis, MN
Oct 13-14 (15) Tampa, FL
Oct 20-21 (22) Boston (Bedford), MA
Oct 20-21 (22) Santa Clara, CA
Oct 27-28 (29) Montreal, QC Canada
Nov 5-6 (7) Baltimore, MD
Nov 5-6 (7) San Francisco (Burlingame), CA
Nov 11-12 (13) San Diego (Del Mar), CA
Nov 17-18 (19) San Francisco (Burlingame), CA
Nov 18-19 (20) Ottawa, ON, Canada
Dec 3-4 (5) Houston, TX
Dec 3-4 (5) San Francisco (Burlingame), CA
Dec 8-9 (10) Boston (Bedford), MA
Dec 9-10 (11) Scottsdale (Phoenix), AZ
Dec 10-11 (12)Vancouver (Burnaby), BC Canada
Dec 16-17 (18) San Francisco (Burlingame), CA

Requirements That Work
Oct 1 San Francisco (Burlingame), CA
Oct 15 Minneapolis, MN
Oct 15 Tampa, FL
Oct 22 Santa Clara, CA
Oct 22 Boston (Bedford), MA
Oct 29 Montreal, QC Canada
Nov 7 Baltimore, MD
Nov 7 San Francisco (Burlingame), CA
Nov 13 San Diego (Del Mar), CA
Nov 19 San Francisco (Burlingame), CA
Nov 20 Ottawa, ON, Canada
Dec 5 Houston, TX
Dec 5 San Francisco (Burlingame), CA
Dec 10 Boston, (Bedford), MA
Dec 11 Scottsdale, (Phoenix), AZ
Dec 12 Vancouver (Burnaby), BC Canada
Dec 18 San Francisco (Burlingame), CA

Pragmatic Roadmapping
Oct 31 San Francisco (Burlingame), CA
Nov 12 Raleigh (Durham), NC
Nov 14 Boston (Bedford), MA

Effective Product Marketing
Oct 14-15 Boston (Bedford), MA
Oct 28-29 Minneapolis, MN
Nov 11-12 San Francisco (Burlingame), CA
Nov 18-19 Tampa, FL
Dec 10 -11 San Francisco (Burlingame), CA
Dec 16-17 Boston (Bedford), MA

New Rules of Marketing
Oct 16 Boston (Bedford), MA
Oct 30 Minneapolis, MN
Nov 13 San Francisco (Burlingame), CA
Dec 18 Boston (Bedford), MA

View complete seminar schedule... 


 
 Promotions
 Attend Podcamp AZ

PodcampAZ PodCamp is a FREE BarCamp-style community UnConference for podcasters and listeners, bloggers and readers, and anyone interested in New Media.

This event will be on November 1-2 at the University of Advancing Technology in Tempe, AZ.

Conference details...


 
 Attend ProductCamp Toronto

PCamp Toronto A collaborative unconference about Product Marketing and Management

In the spirit of BarCamp, ProductCamp is a collaborative, user organized event with no "attendees". Everyone who comes participates in some manner: either presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, setting up wi-fi, supplying food, etc.

The event will be on Sunday, November 2nd at the Ted Rogers School of Management, at Ryerson University.

Conference details...

 
 Attend 2008 Communities Exchange

Join B2B Customer Community professionals from many of the top programs in the world including Oracle, Dell, Intuit, Salesforce.com, Microsoft, Intel, EMC and more, for two days of networking, idea exchange, and building professional relationships.

Use the Discount Code of "Pragmatic Marketing" to receive a 5% discount off the registration fee.

October 14-15 in San Jose, CA.

Event details...


 
 Preview an Upcoming Product Management Book

Art of Product Management Book Rich Mironov, author of the long-running Product Bytes newsletter has compiled the most popular articles into an upcoming book The Art of Product Management.

If you would like to read a pre-release version and give feedback and comments, download a copy here.

 

Book details...


 
 Mark Your Calendars for Silicon Valley P-Camp 2009

Silicon Valley P-Camp March 14, 2009 in Sunnyvale, CA

Join friends, colleagues and perfect strangers at the second Silicon Valley P-CAMP unconference for product managers.

What is P-CAMP? An ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, interaction and participation from all who attend.

No agenda, no selling, and best of all, no registration fee!

Conference details...


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