Listening to the Market in Lean Times
 By Marina Gil-Santamaria

Times are lean, no question about it. Organizations of all sizes are slashing development budgets and implementing severe travel restrictions. As a product manager, you probably have found that getting approval to visit customers and prospects has become "mission impossible."

Read more... 

 Downsized? Fired? Here are the New Rules of Finding a Job
 By David Meerman Scott

Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Usually that's because when they need a job, all of a sudden people jump into "networking mode" and I hear from them after years of silence.

Read more... 

 Do You Have a Plan to Win in a Down Economy?
 

When a downturn in the economy hits, all companies are affected. The only question is... how to react?

Companies often go into slashing mode, cutting the wrong things and positioning themselves weaker than when they started. Why? Because they make decisions based on the past and not the future.

Without a complete and accurate view of current strengths and weaknesses, companies guess, assuming they know best. Then tell the world they've made the changes that will keep them healthy through this downturn. In reality they have no idea whether it is true.

Phil Myers, President of Pragmatic Marketing has been blogging about this topic for a few weeks and will be presenting a webinar on Friday, December 15th at 10:00 AM PST.

Register for the webinar... 

 The Pragmatic Marketer Magazine
 In the current issue


Living in an Agile World: the Strategic Role of Product Management when Development goes Agile

Practical Rules for Product Management (Part III)

When Creative is the Wrong Tool!

The Economics of Software as a Service vs. Software as a Product

Beyond SEO: Driving Customer Attraction, Retention and Top-Line Growth

Get a complimentary subscription

View the current issue... 

 Social Networking
 Keep in touch with the Pragmatic Marketing Community






Pragmatic Marketing Alumni Linkedin Group
For anyone who has attended a Pragmatic Marketing seminar

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test








Pragmatic Marketing Facebook Group
Open to anyone








Pragmatic Marketing Twitter
For anyone who wants to follow us

 

 Upcoming Webinars
 For product managers and marketers

Don't worry if you can't attend these events live. All webinars are archived within a few days and can be viewed anytime, so go ahead and register and we will send a link to the archive when it is published.

December 12 Winning in a Down Economy with Phil Myers


Following this event, we will be taking a short hiatus from live webinars so we can work on a number of exciting, new initiatives for our online events. Look for more information in January.
 

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In case you missed them, here are a few of the most popular webinars in recent months...

The Eight Rules of Successful Win/Loss Analysis

Tuned In Social Media

The Strategic Role of Product Management

Product Companies Need Product Managers, Not Product Owners


Do you have a great webinar topic to present? Please contact us with your ideas.

 

 Upcoming Seminars
 For product managers and marketers

bold = new city for this seminar

Practical Product Management
Dec 16-17 (18) San Francisco (Burlingame), CA
Jan 12-13 (14) Boston (Bedford), MA
Jan 14-15 (16) San Francisco (Burlingame), CA
Jan 21-22 (23) Austin, TX
Jan 26-27 (28) Raleigh (Durham), NC
Jan 28-29 (30) Toronto, ON Canada
Feb 9-10 (11) Boston (Bedford), MA
Feb 10-11 (12) Denver (Littleton), CO
Feb 17-18 (19) San Jose, CA
Feb 17-18 (19) Tampa, FL
Feb 25-26 (27) Vancouver (Burnaby), BC Canada
Mar 2-3 (4) Minneapolis, MN
Mar 9-10 (11) Las Vegas (Henderson), NV
Mar 9-10 (11) Reston, VA
Mar 16-17 (18) Boston (Bedford), MA
Mar 16-17 (18) San Francisco (Burlingame), CA
Mar 23-24 (25) Atlanta, GA
Mar 30-31 (1) Philadelphia, PA
Mar 30-31 (1) San Diego (Del Mar), CA

Requirements That Work
Dec 18 San Francisco (Burlingame), CA
Jan 14 Boston (Bedford), MA
Jan 16 San Francisco (Burlingame), CA
Jan 23 Austin, TX
Jan 28 Raleigh (Durham), NC
Jan 30 Toronto, ON Canada
Feb 11 Boston (Bedford), MA
Feb 12 Denver (Littleton), CO
Feb 19 San Jose, CA
Feb 19 Tampa, FL
Feb 27 Vancouver (Burnaby), BC
Mar 4 Minneapolis, MN
Mar 11 Las Vegas (Henderson), NV
Mar 11 Reston, VA
Mar 18 Boston (Bedford), MA
Mar 25 Altanta, GA

Effective Product Marketing
Dec 16-17 Boston (Bedford), MA
Jan 27-28 San Francisco, CA
Feb 11-12 Boston (Bedford), MA
Feb 17-18 San Diego (Del Mar), CA
Mar 4-5 Toronto, ON, Canada
Mar 18-19 San Francisco (Burlingame), CA

New Rules of Marketing
Dec 18 Boston (Bedford), MA
Feb 19 San Diego (Del Mar), CA

View complete seminar schedule... 

 Pragmatic Marketing Webinars on iTunes



Now you can watch Pragmatic Marketing's webinars on the go.

We have made all of our webinars available for download on iTunes. When you subscribe, future events will automatically get added as they are published.

Visit the iTunes Store...

 ProductCamp Austin Winter 09




January 24, 2009 in Austin, TX

ProductCamp is a collaborative, user organized unconference, focused on Product Management and Marketing topics. At ProductCamp everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...

 ProductCamp Boston




February 28, 2009 in Cambridge, MA

ProductCamp is a collaborative, user organized unconference, focused on Product Management and Marketing topics. At ProductCamp everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...

 P-CAMP Silicon Valley

March 14, 2009 in Sunnyvale, CA

P-CAMP is a collaborative, user organized unconference, focused on Product Management and Marketing topics. At P-CAMP everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

P-CAMP is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...

 Attend an online chat with Pragmatic Marketing's Steve Johnson

What do product managers do? Do I need a product manager? How do I create products that people will buy? How do I integrate market data with gut instinct and opinion?

Join Steve Johnson, Pragmatic Marketing Instructor as he moderates an online chat for the Business of Software network.

Details: December 12 at Noon Eastern / 9:00 AM Pacific (5:00 PM GMT)

Location: http://network.businessofsoftware.org/events/ online-chat-about-product

Event details...