Pragmatic Marketing
January 2009 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
In This Issue
Quick Links
 
 
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Kindle E-Books

 
Shop Pragmatic Marketing

 


 
Hello,

How to Manage Your Business in a Recession

According to Fortune magazine this month, "it's remarkable how many businesses cut training and development in a downturn. The best never do."

Is your company one of the best? Are you taking advantage of this time to boost your development and training?

Pragmatic Marketing has many seminars around the US and Canada to help your organization be "one of the best". We can also come to your office.

See our full portfolio of seminars and services

 Annual Product Management and Marketing Survey Results
 By Steve Johnson

The average Product Manager is 37 years old and responsible for 3 products. Product managers receive 50 e-mails a day and send about 25. They spend roughly two days a week in internal meetings (15 meetings/week). But 55% are going to 15 meetings or more each week, and 35% attend 20 or more meetings!

Read more... 


 
 Let's Not Waste a Good Crisis!
 By Adele Revella

There is nothing like a recession to get management focused on the role of marketing and its relationship to sales. Remember when the Internet bubble burst? With budgets tight and sales shrinking, executive attention quickly turned to sales and marketing ROI. This could have created some positive change but unfortunately, the source of the problem wasn't well understood and companies simply moved the problem around, implementing reorganizations that created as many problems as they resolved.

Read more... 


 
 Wanted: Product Managers in Action!
 

What does product management look like? How does your team create great products?

To start 2009 with something fun, we have created a Flickr group to collect pictures of great product management teams "in action".

Upload your photos or videos here or check out some that have been posted...

Visit the Flickr group... 


 
 The Pragmatic Marketer Magazine
 Going Digital

The Pragmatic Marketer Digital Magazine

Beginning with the January 2009 issue, The Pragmatic Marketer becomes a digital magazine.

Digital distribution offers many new and exciting ways to present the magazine content in ways traditional paper can't match. For example, we will be able to embed video and other interactive material within pages.

See a sample issue

As a subscriber to this newsletter, you will automatically receive this new digital edition. Look for an e-mail with the first issue soon.


 
In the next issue

Annual Product Management and Marketing Survey

Career Growth and the Product Manager

Practical Rules for Product Management (Part IV)

Winning in a Down Economy

Changing Jobs in Product Management

 

Get a complimentary subscription... 


 
 Social Networking
 Keep in touch with the Pragmatic Marketing Community





Pragmatic Marketing Alumni Linkedin Group

For anyone who has attended a Pragmatic Marketing seminar

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test





Pragmatic Marketing Facebook Group

Open to anyone





Pragmatic Marketing Twitter
For anyone who wants to follow us




Pragmatic Marketing Flickr

Great product management teams "in action"

 


 
 Webinars
 For product managers and marketers

iTunes

Now you can watch Pragmatic Marketing's webinars on the go.

We have made all of our webinars available for download on iTunes. When you subscribe, future events will automatically get added as they are published.

Visit the iTunes Store


Our webinars are currently on a short hiatus while we work on a number of exciting, new initiatives for online offerings in 2009. Here are some of the most popular webinars in recent months...

The Eight Rules of Successful Win/Loss Analysis

Tuned In Social Media

The Strategic Role of Product Management

Product Companies Need Product Managers, Not Product Owners


Do you have a great webinar topic to present? Please contact us with your ideas.

View complete archived webinar list... 


 
 Upcoming Seminars
 For product managers and marketers

Sign up here to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management
Jan 21-22 (23) Austin, TX
Jan 26-27 (28) Raleigh (Durham), NC
Jan 28-29 (30) Toronto, ON Canada
Feb 9-10 (11) Boston (Bedford), MA
Feb 10-11 (12) Denver (Littleton), CO
Feb 17-18 (19) San Jose, CA
Feb 17-18 (19) Tampa, FL
Feb 25-26 (27) Vancouver (Burnaby), BC Canada
Mar 2-3 (4) Minneapolis, MN
Mar 9-10 (11) Las Vegas (Henderson), NV
Mar 9-10 (11) Reston, VA
Mar 16-17 (18) Boston (Bedford), MA
Mar 16-17 (18) San Francisco (Burlingame), CA
Mar 23-24 (25) Atlanta, GA
Mar 30-31 (1) Philadelphia, PA
Mar 30-31 (1) San Diego (Del Mar), CA

Requirements That Work
Jan 23 Austin, TX
Jan 28 Raleigh (Durham), NC
Jan 30 Toronto, ON Canada
Feb 11 Boston (Bedford), MA
Feb 12 Denver (Littleton), CO
Feb 19 San Jose, CA
Feb 19 Tampa, FL
Feb 27 Vancouver (Burnaby), BC
Mar 4 Minneapolis, MN
Mar 11 Las Vegas (Henderson), NV
Mar 11 Reston, VA
Mar 18 Boston (Bedford), MA
Mar 25 Atlanta, GA
Apr 1 Philadelphia, PA
Apr 1 San Diego (Del Mar), CA

Effective Product Marketing
Jan 27-28 San Francisco, CA
Feb 11-12 Boston (Bedford), MA
Feb 17-18 San Diego (Del Mar), CA
Mar 4-5 Toronto, ON, Canada
Mar 18-19 San Francisco (Burlingame), CA

New Rules of Marketing
Feb 19 San Diego (Del Mar), CA

View complete seminar schedule... 


 
 Promotions
 New Product Management Association Meeting in New Jersey

An invitation to all product managers in the NJ, DE, PA and NY area

You are invited to the first meeting of the Collaborative Product Management Association (CPMA) in Mount Laurel, NJ on Thursday, February 5, 2009.

Agenda:
8.00 AM Breakfast and Networking
8:30 AM Introductions
10.00 AM Discuss future meetings, bylaws, Yahoo group, CPMA mission etc.
11.00 AM Open and Adjourn

Please RSVP to:
Kishore Gagrani
856-608-7220

Location:
PRICE Systems
17000 Commerce Parkway, Suite A
Mount Laurel, NJ 08054
Map

Group information...


 
 ProductCamp Austin Winter 09

ProductCampAustin


January 24, 2009 in Austin, TX

ProductCamp is a collaborative, user organized unconference, focused on Product Management and Marketing topics. At ProductCamp everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...


 
 ProductCamp Boston

Product Camp Boston


February 28, 2009 in Cambridge, MA

ProductCamp is a collaborative, user organized unconference, focused on Product Management and Marketing topics. At ProductCamp everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...


 
 P-CAMP Silicon Valley

P-CAMP

March 14, 2009 in Sunnyvale, CA

P-CAMP is a collaborative, user-organized unconference, focused on Product Management and Marketing topics. At P-CAMP everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

P-CAMP is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...


 
 New Product Management Track at Agile 2009

Agile 2009


August 24-28, 2009 in Chicago, IL

The "Agile Product Management" stage will share real-world experience and guidance to teams on delivering successful whole products.

The event is currently looking for submissions on topics like:
 
  • How to design the roles and responsibilities of Product Managers and Product Owners, and any organizational experience/lessons.
  • Best practices for prioritization/ROI.
  • Experience reports on what's worked (and not worked) in agile product management.

Formats can include papers, workshops, individual talks, or panels with divergent viewpoints.

Event details...



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