Pragmatic Marketing
February 2009 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
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Hello,

This month, we take a deeper look into the 2008-2009 Annual Product Management and Marketing Survey.

 Gender Bias in the Annual Product Management and Marketing Survey Results
 By Scott Sehlhorst

Does gender play a role in product management compensation? Does experience make a difference? A detailed analysis of results from the latest product management and marketing survey provides some interesting results.

Read more... 


 
 Analysis of the Annual Survey from an Agile Perspective
 By Adam Bullied

"Agile" means different things to everyone. To me, it really means being efficient - and leveraging the best parts of a team. Of course, there are many different facets and "things" to agile - scrum, extreme, DSDM, getting real, etc. But what do these all mean to organizations and product managers? The annual survey can definitely shed some light on it.

Read more... 


 
 What Would You Say to Your Company President?
 by Steve Johnson

In the latest product management and marketing survey we asked what you would like to say to your company president. Some surprising responses were provided and we compiled a cross-section of the feedback.

Read more... 


 
 The Pragmatic Marketer Digital Magazine
 In this Issue

Pragmatic Marketer Magazine
2008-2009 Annual Product Management and Marketing Survey

Career Growth and the Product Manager

Practical Rules for Product Management (Part 4)

Winning in a Down Economy

Changing Jobs in Product Management

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 Webinars
 For product managers and marketers

iTunes

Now you can watch Pragmatic Marketing's webinars on the go.

We have made all of our webinars available for download on iTunes. When you subscribe, future events will automatically get added as they are published.

Visit the iTunes Store


Our webinars are currently on a short hiatus while we work on a number of exciting, new initiatives for online offerings in 2009. Here are some of the most popular webinars in recent months...

The Eight Rules of Successful Win/Loss Analysis

Tuned In Social Media

The Strategic Role of Product Management

Product Companies Need Product Managers, Not Product Owners


Do you have a great webinar topic to present? Please contact us with your ideas.

View complete archived webinar list... 


 
 Upcoming Seminars
 For product managers and marketers

Sign up here to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management
Feb 17-18 (19) San Jose, CA
Feb 17-18 (19) Tampa, FL
Feb 25-26 (27) Vancouver (Burnaby), BC Canada
Mar 2-3 (4) Minneapolis, MN
Mar 9-10 (11) Reston, VA
Mar 16-17 (18) Boston (Bedford), MA
Mar 16-17 (18) San Francisco (Burlingame), CA
Mar 23-24 (25) Atlanta, GA
Mar 30-31 (1) Philadelphia, PA
Mar 30-31 (1) San Diego (Del Mar), CA
Apr 20-21 (22) San Francisco (Burlingame), CA
Apr 21-22 (23) Ottawa, ON, Canada
Apr 27-28 (29) Chicago (Des Plaines), IL
May 18-19 (20) Austin, TX

Requirements That Work
Feb 12 Denver (Littleton), CO
Feb 19 San Jose, CA
Feb 19 Tampa, FL
Feb 27 Vancouver (Burnaby), BC
Mar 4 Minneapolis, MN
Mar 11 Las Vegas (Henderson), NV
Mar 11 Reston, VA
Mar 18 Boston (Bedford), MA
Mar 18 San Francisco (Burlingame), CA
Mar 25 Atlanta, GA
Apr 1 Philadelphia, PA
Apr 1 San Diego (Del Mar), CA
Apr 22 San Francisco (Burlingame), CA
Apr 23 Ottawa, ON, Canada
Apr 29 Chicago (Des Plaines), IL
May 20 Austin, TX

Effective Product Marketing
Feb 11-12 Boston (Bedford), MA
Feb 17-18 San Diego (Del Mar), CA
Mar 4-5 Toronto, ON, Canada
Mar 18-19 San Francisco (Burlingame), CA
Apr 6-7 Raleigh (Durham), NC

New Rules of Marketing
Feb 19 San Diego (Del Mar), CA
Apr 9 Boston (Bedford), MA

View complete seminar schedule... 


 
 Promotions
 

 
 Product Camp Boston

Product Camp Boston





February 28, 2009 in Cambridge, MA

ProductCamp is a collaborative, user organized unconference, focused on Product Management and Marketing topics. At ProductCamp everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...


 
 IBM - Tough Times, Tough Choices Roadshow

IBM Header






March 4, 5, 10, 11, 12, 2009 in London, England

In the current economic climate the pressure to deliver successful products and projects has never been greater. Companies that survive are those that align their product and project investments with their business goals. Effective project and product management is now essential for every organisation. The Tough Times Tough Choices Roadshow is a series of complementary seminars tailored to specific discussion topics. Network and share best practices with your peers on the subject of your choice.
  • Product Management
  • Project Management
  • Product Portfolio Management
  • Project Portfolio Management
  • Lightweight Requirements Management

Event details...


 
 P-CAMP Silicon Valley

P-CAMP

March 14, 2009 in Sunnyvale, CA

P-CAMP is a collaborative, user-organized unconference, focused on Product Management and Marketing topics. At P-CAMP everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

P-CAMP is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...


 
 New Product Management Track at Agile 2009

Agile 2009


August 24-28, 2009 in Chicago, IL

The "Agile Product Management" stage will share real-world experience and guidance to teams on delivering successful whole products.

The event is currently looking for submissions on topics like:
 
  • How to design the roles and responsibilities of Product Managers and Product Owners, and any organizational experience/lessons.
  • Best practices for prioritization/ROI.
  • Experience reports on what's worked (and not worked) in agile product management.

Formats can include papers, workshops, individual talks, or panels with divergent viewpoints.

Event details...


 

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