Is Product Management Agile
 By Saeed Khan

There's a lot of talk about Agile Product Management these days, and for obvious reasons. The thinking is that because of Agile software development, Product Managers need to change how they function and adapt themselves to a new way of developing software.

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 Doing Market Analysis - Easy, Right?
 By Julie Anne Reda

For anyone involved in product strategy, one of the key milestones to accomplish is market research. At its best, it uncovers that diamond in business and market research - an opportunity for a strongly profitable product. At its worst, it's a bunch of statistics in a sales presentation - after the product has launched because it seemed cool to build at the time.

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 Use Value Propositions to Validate Your Product
 by Harry Yang

Often times, people write value propositions for their products as part of the marketing exercise in the later part of release cycle. On the surface, it sounds right, because you need to have a statement to sell your product. But think twice. Ask yourself: "why should I build a product without knowing how to sell it"?

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 Using the New Rules of Marketing to Create a World Wide Rave
 Pragmatic Marketing Featured in New Video



David Meerman Scott, an instructor for Pragmatic Marketing's New Rules of Marketing seminar, recently published a short video to promote his new book, World Wide Rave. Pragmatic Marketing is featured at 00:55.

 

 The Pragmatic Marketer Digital Magazine
 In the current issue


2008-2009 Annual Product Management and Marketing Survey

Career Growth and the Product Manager

Practical Rules for Product Management (Part 4)

Winning in a Down Economy

Changing Jobs in Product Management

Get a complimentary subscription... 

 Social Networking
 Keep in touch with the Pragmatic Marketing Community





Pragmatic Marketing Alumni Linkedin Group
For anyone who has attended a Pragmatic Marketing seminar

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test




Pragmatic Marketing Facebook Group
Open to anyone




Pragmatic Marketing Twitter
For anyone who wants to follow us




Pragmatic Marketing Flickr
Product managers and marketers "in action"

 

 Webinars
 For product managers and marketers

 

Upcoming Events

April 3: Pragmatic Marketing's Annual Product Management and Marketing Survey Results

More than 1,100 responded to the 9th annual product management and marketing survey. This session will review the results and discuss roles, job responsibilities, compensation, and the scope of activities product managers and product marketers are performing as part of their role in today's competitive environment.

Register for this event...

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Popular Archived Webinars

The Strategic Role of Product Management

Got a Great Product? Get Over It!
Effective Product Marketing is Not About the Product

The Eight Rules of Successful Win/Loss Analysis

Tuned In Social Media

Product Companies Need Product Managers, Not Product Owners

All Pragmatic Marketing webinars are available for download on iTunes. When you subscribe in iTunes, future events will automatically get added to your iTunes library.

Visit the iTunes Store

View complete archived webinar list... 

 "...it's remarkable how many businesses cut training and development in a downturn. The best never do."
 Fortune Magazine, January 19, 2009




More than 60,000 people from 4,500 companies worldwide have attended a Pragmatic Marketing seminar.

Designed specifically for technology product management and product marketing professionals, training is offered in cities throughout North America (see below) or onsite at your office.

Learn more... 

 Upcoming Seminars in a City Near You
 For product managers and marketers

Sign up here to get notified of upcoming events in your area

bold = new city for this seminar

Practical Product Management (Requirements That Work)
Mar 16-17 (18) Boston (Bedford), MA
Mar 16-17 (18) San Francisco (Burlingame), CA
Mar 23-24 (25) Atlanta, GA
Mar 30-31 (1) Philadelphia, PA
Mar 30-31 (1) San Diego (Del Mar), CA
Apr 20-21 (22) San Francisco (Burlingame), CA
Apr 21-22 (23) Ottawa, ON Canada
Apr 27-28 (29) Chicago (Des Plaines), IL
May 18-19 (20) Austin, TX

Requirements That Work
Mar 18 Boston (Bedford), MA
Mar 18 San Francisco (Burlingame), CA
Mar 25 Atlanta, GA
Apr 1 Philadelphia, PA
Apr 1 San Diego (Del Mar), CA
Apr 22 San Francisco (Burlingame), CA
Apr 23 Ottawa, ON Canada
Apr 29 Chicago (Des Plaines), IL
May 8 San Francisco (Burlingame), CA
May 14 Boston (Bedford), MA
May 20 Austin, TX

Effective Product Marketing
Mar 18-19 San Francisco (Burlingame), CA
Apr 6-7 Raleigh (Durham), NC
May 12-13 Reston, VA

New Rules of Marketing
Apr 9 Boston (Bedford), MA

View complete seminar schedule... 

 Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs



Are you guessing what your customers need? Are you wasting time and money building, marketing and selling solutions your market doesn't value?

In this current economic climate it is critical you are focused on creating products people want to buy.

Read Tuned In and learn how to find unresolved problems, create breakthrough experiences and launch market resonators.

 

Learn more...

 P-CAMP Silicon Valley



March 14, 2009 in Sunnyvale, CA

P-CAMP is a collaborative, user-organized unconference, focused on Product Management and Marketing topics. At P-CAMP everyone participates: by presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, or volunteering.

P-CAMP is a great opportunity for you to learn from, teach to, and network with local professionals.

No agenda, no selling, and best of all, no registration fee!

Event details...

 IBM - Tough Times, Tough Choices Roadshow








March 4, 5, 10, 11, 12, 2009 in London, England

In the current economic climate the pressure to deliver successful products and projects has never been greater. Companies that survive are those that align their product and project investments with their business goals. Effective project and product management is now essential for every organization. The Tough Times Tough Choices Roadshow is a series of complementary seminars tailored to specific discussion topics. Network and share best practices with your peers on the subject of your choice.

• Product Management
• Project Management
• Product Portfolio Management
• Project Portfolio Management
• Lightweight Requirements Management

Event details...

 New Product Management Track at Agile 2009




August 24-28, 2009 in Chicago, IL

Most product managers are new to Agile, and many Agilists have misconceptions about product management. The "Agile Product Management" stage will share real-world experience and guidance to teams on delivering successful whole products.

Product managers and product owners are critical to the software development process: identifying markets and customers; defining products; driving and quantifying business value; prioritizing backlogs; writing user stories; convincing customers to buy and executives to invest. We've seen Agile scale up to include enterprise revenue-generating solutions. Product owners and product managers are enthusiastically debating their roles.

Event details...

 New Product Management Association in Utah



Thursday March 26, 2009 in South Jordan, UT

The Utah Product Management Association's inaugural meeting will feature Glen Mella, President and Chief Operating Officer of Control4, who has a rich history working for organizations such as TenFold, Novell, WordPerfect, Dial Corporation, and Frito-Lay/PepsiCo.

Agenda:
6:00pm - Registration/networking/refreshments
6:30pm - Discuss UPMA organization, solicit topic/content ideas
7:00pm - Glen Mella
8:00pm - Wrap-up/networking

Event details...

 ProductCamp Raleigh/Triangle Park Coming Soon...



At ProductCamp there are no "attendees," since everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wifi, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with, professionals involved in the Product Management, Marketing, and Development process in the Raleigh/Triangle Park area!

Event details...