Pragmatic Marketing
April 2009 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
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Hello,

NEW Agile Product Management seminar

Are you Living in an Agile World? Do you need to:

  • Create user stories grounded in market problems
  • Create a backlog prioritized with market evidence
  • Determine when a product should ship to meet a market need.
Created in partnership with Enthiosys, Living in an Agile World seminars are currently scheduled for Boston, June 18 and San Francisco, July 24 with more dates/locations coming soon.

Download the agenda (.pdf) or get more information here.

 

 Getting Through to the Corner Office: How to Make Sure Busy Decision Makers Read Your White Paper
 By Stephanie Tilton

Reaching decision makers in corner offices is more important than ever. Here are two simple ways to make sure time-constrained executives read your white paper.

Read more... 


 
 The Mythical Product Owner
 By Andre Kaminski

Product Managers must quickly adapt to the Agile methodology, or face becoming sidelined. It is critical to understand the relationship between traditional and new roles within a delivery organization, particularly between the Product Manager and the Product Owner.

Read more... 


 
 Living in an Agile World E-Book
 The role of Product Management When Development Goes Agile

Living in an Agile World E-Book
For years, product management seems to be have been defined by what it is not as much as what it is.

Developers and engineers often see product managers as technical resources, to be used for project management. Agile development methods seem to have made this orientation even worse, with product managers getting pulled into deeper tactical, technical activities.

But spending so much time with internal, tactical teams means less time spent outside the company in the market.

Read what the role of product managment in an agile world must be in order to succeed in today's market.

Download e-book (.pdf)... 


 
 The Pragmatic Marketer Digital Magazine
 In the current issue

Pragmatic Marketer Vol 7 Iss 2

End Boring Marketing Now

Book Review: Worldwide Rave by David Meerman Scott

How to Turn Sales Engineers into Your Biggest Fans

Goals, Readiness and Constraints: The Three Dimensions of Product Launch

I Know Nothing about Product Naming (but that Doesn't Stop Me from Doing it!)
 

Get a complimentary subscription... 


 
 Social Networking
 Keep in touch with the Pragmatic Marketing Community





Pragmatic Marketing Alumni Linkedin Group

For anyone who has attended a Pragmatic Marketing seminar

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test





Pragmatic Marketing Facebook Group

Open to anyone





Pragmatic Marketing Twitter

For anyone who wants to follow us

 

 

 
 "...it's remarkable how many businesses cut training and development in a downturn. The best never do."
 Fortune Magazine, January 19, 2009

Seminars


More than 60,000 people from 4,500 companies worldwide have attended a Pragmatic Marketing seminar.

Designed specifically for technology product management and product marketing professionals, training is offered in cities throughout North America (see below) or onsite at your office.

Learn more... 


 
 Upcoming Seminars in a City Near You
 For product managers and marketers

 

Sign up here to get notified of upcoming events in your area

bold = new city for this seminar

Living in an Agile World
Jun 18 Boston (Bedford), MA
July 24 San Francisco (Burlingame), CA

Practical Product Management (Requirements That Work)
Apr 27-28 (29) Chicago (Des Plaines), IL
May 6-7 (8) San Francisco (Burlingame), CA
May 12-13 (14) Boston (Bedford), MA
May 12-13 (14) Columbus, OH
May 18-19 (20) Austin, TX
Jun 1-2 (3) San Francisco (Burlingame), CA
Jun 15-16 (17) Boston (Bedford), MA
Jun 23-24 (25) Irvine, CA
Jul 21-22 (23) San Francisco (Burlingame), CA

Requirements That Work
Apr 29 Chicago (Des Plaines), IL
May 8 San Francisco (Burlingame), CA
May 14 Boston (Bedford), MA
May 14 Columbus, OH
May 20 Austin, TX
Jun 3 San Francisco (Burlingame), CA
Jun 17 Boston (Bedford), MA
Jun 25 Irvine, CA
Jul 23 San Francisco (Burlingame), CA

Effective Product Marketing
May 12-13 Reston, VA
Jun 24-25 Boston (Bedford), MA

View complete seminar schedule... 


 
 Promotions
 Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In

Are you guessing what your customers need? Are you wasting time and money building, marketing and selling solutions your market doesn't value?

In this current economic climate it is critical you are focused on creating products people want to buy.

Read Tuned In and learn how to find unresolved problems, create breakthrough experiences and launch market resonators.

 

Learn more...


 
 ProductCamp Raleigh/Triangle Park

Product Camp Raleigh




May 16, 2009 in Raleigh/Triangle Park, NC

At ProductCamp there are no "attendees," since everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wifi, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with, professionals involved in the Product Management, Marketing, and Development process in the Raleigh/Triangle Park area!

Event details...


 
 ProductCamp New York City

ProductCampBoston


July 18, 2009 in New York, NY

At ProductCamp there are no "attendees," since everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wifi, or volunteering.

ProductCamp is a great opportunity for you to learn from, teach to, and network with, professionals involved in the Product Management, Marketing, and Development process in the New York City area!

Event details...


 
 Agile 2009

Agile logo






August 24-28, 2009 in Chicago, IL

Most product managers are new to Agile, and many Agilists have misconceptions about product management. The "Agile Product Management" stage will share real-world experience and guidance to teams on delivering successful whole products.

Product managers and product owners are critical to the software development process: identifying markets and customers; defining products; driving and quantifying business value; prioritizing backlogs; writing user stories; convincing customers to buy and executives to invest. We've seen Agile scale up to include enterprise revenue-generating solutions. Product owners and product managers are enthusiastically debating their roles.

Event details...


 
 3rd International Workshop on Software Product Management

September 1, 2009 in Atlanta, GA

After the success of the first two workshops collocated with IEEE International Requirements Engineering conferences, this workshop aims to bring practitioners and research experts together to exchange ideas and experiences.

IWSPM 2009 objectives:
Build upon the body of knowledge in software product management, and identify challenges and future avenues for research relevant for both academia and industry.

Establish software product management as a research field within the greater field of software engineering and management.

Provide to software product managers and researchers a dedicated forum for exchanging ideas and best practices and thus foster industry-academia collaboration.

Details on submitting a paper/presentation can be found here.

Event details...


 
 Software Business 2009

Software Business 2009







September 29 -30, 2009 in San Diego, CA

Software Business 2009 will focus on current strategic business, financial and technology issues and growth opportunities facing executives and managers of small to mid-level software companies. This two day conference, September 29-30 in San Diego, serves owners, chief executives, presidents, vice presidents and division directors or department managers of leading and fast-growing software companies, located throughout North America, who are conducting business domestically and worldwide.

Event details...


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