Pragmatic Marketing
May 2009 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
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Hello,

NEW Online Seminar: Pragmatic Roadmapping

Do you need a way to talk about product strategy
inside and outside your company?

Pragmatic Roadmapping is a new, online seminar you can attend anytime, anywhere.

Recorded live, Pragmatic Roadmapping is a complete, one-day training session that teaches you how to:

  • Align and focus your organization around the market not just your products.

     
  • Identify which projects to fund based on available resources and company strategy.

     
  • Communicate a roadmap internally & externally with just the right detail for each audience.

See PragmaticMarketing.com/Roadmap for details.

 Enabling Cross-Functional Teams: A Leadership Role for Product Managers
 By Stacey Weber

A cross-functional team helps communicate more broadly, gain alignment more easily, and builds better products. And as an added benefit, the team helps product managers spend more time in the market, figuring out what should be developed next year and the year after.

Read more... 


 
 Using Twitter for Product Management
 By Nicole Reineke

Using Twitter is not all about what you had for lunch or who you are meeting with tonight. It can be used to research markets, competitors and your customers.

Read more... 


 
 NEW Seminar: "Living in an Agile World"
 The role of Product Management When Development Goes Agile

Living in an Agile World Agile developers and engineers often see product managers as technical resources, to be used for project management. This means getting pulled into deeper tactical, technical activities.

But spending so much time with internal groups means less time spent outside the company in the market.

Attend the Living in an Agile World seminar, or have us come to you, and learn how product management can succeed when working with agile development teams.

Learn more... 


 
 The Pragmatic Marketer Digital Magazine
 In the next issue

Volume 7 Issue 3
Industry Immersion

I Heard What You Said. Now What Did You Mean?

Ask the Expert: How Do You Measure the Results of Product Management

Alignment - A Little-Understood Aspect of Product Management

Get a complimentary subscription... 


 
 "...it's remarkable how many businesses cut training and development in a downturn. The best never do."
 Fortune Magazine, January 19, 2009

Special Summer Rate

Special Summer Rates for Pragmatic Marketing Seminars

Got a small group? Want to network with your peers?

For a limited time, a discount is available for groups of three (3) or more at any upcoming seminar. Use this Discount Order Form to reserve your seat.

 

Want Pragmatic Marketing to come to you?

The minimum number of attendees for onsite training has been dramatically lowered, and with our special summer pricing you can save at least $4,000. Contact us for details.

 


 

 
 Social Networking
 Keep in touch with the Pragmatic Marketing Community





Pragmatic Marketing Alumni Linkedin Group
For anyone who has attended a Pragmatic Marketing seminar

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test




Pragmatic Marketing Facebook Group
Open to anyone




Pragmatic Marketing Twitter
For anyone who wants to follow us

 


 
 Upcoming Seminars in a City Near You
 

Sign up here to get notified of upcoming events in your area

Living in an Agile World
Jun 18 Boston (Bedford), MA
July 24 San Francisco (Burlingame), CA

Practical Product Management (Requirements That Work)
May 18-19 (20) Austin, TX
Jun 1-2 (3) San Francisco (Burlingame), CA
Jun 15-16 (17) Seattle, WA
Jun 15-16 (17) Boston (Bedford), MA
Jun 23-24 (25) Irvine, CA
Jul 8-9 (10) Baltimore, MD
Jul 8-9 (10) Minneapolis, MN
Jul 21-22 (23) San Francisco (Burlingame), CA

Requirements That Work
May 20 Austin, TX
Jun 3 San Francisco (Burlingame), CA
Jun 17 Seattle, WA
Jun 17 Boston (Bedford), MA
Jun 25 Irvine, CA
Jul 10 Baltimore, MD
Jul 10 Minneapolis, MN
Jul 23 San Francisco (Burlingame), CA

Effective Product Marketing
Jun 17-18 Seattle, WA
Jun 24-25 Boston (Bedford), MA
Jul 22-23 Minneapolis, MN

View complete seminar schedule... 


 
 Promotions
 Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In

Are you guessing what your customers need? Are you wasting time and money building, marketing and selling solutions your market doesn't value?

In this current economic climate it is critical you are focused on creating products people want to buy.

Read Tuned In and learn how to find unresolved problems, create breakthrough experiences and launch market resonators.

Learn more...


 
 ProductCamps

ProductCamp is a great opportunity to learn from, teach to, and network with, professionals involved in Product Management, Marketing and Development in a local area.

At ProductCamp there are no "attendees" as everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wi-fi, or volunteering.





 

June 6, 2009 in Atlanta, GA







 

July 18, 2009 in New York City, NY

 




 

Just Getting Started

ProductCamp Toronto 2009
Pre-registration now available

ProductCamp Seattle
October 10, 2009 in Seattle, WA

 

 
 Innovation, Design & Serious Games Exchange 2009

Enthiosys







June 26, 2009 in San Francisco, CA

No matter what you call these activities, playful interactions with customers and users can lead to breakthrough products and services.

When used as qualitative research techniques, Innovation, Design and Serious Games improve results by enabling participants to express their thoughts and emotions through a variety of in-person and online experiences.

This one-day event is a facilitated unconference. There are no formally defined presentations, no keynotes or plenary sessions, and no carefully orchestrated "panels or experts". The community that gathers in the morning will create an agenda as participants put forward topics for sessions.

Event details...


 
 Agile 2009

Agile logo






August 24-28, 2009 in Chicago, IL

Most product managers are new to Agile, and many Agilists have misconceptions about product management. The "Agile Product Management" stage will share real-world experience and guidance to teams on delivering successful whole products.

Product managers and product owners are critical to the software development process: identifying markets and customers; defining products; driving and quantifying business value; prioritizing backlogs; writing user stories; convincing customers to buy and executives to invest. We've seen Agile scale up to include enterprise revenue-generating solutions. Product owners and product managers are enthusiastically debating their roles.

Event details...


 
 3rd International Workshop on Software Product Management

September 1, 2009 in Atlanta, GA

After the success of the first two workshops collocated with IEEE International Requirements Engineering conferences, this workshop aims to bring practitioners and research experts together to exchange ideas and experiences to build upon the body of knowledge in software product management, and identify challenges and future avenues for research relevant for both academia and industry.

Details on submitting a paper/presentation can be found here.

Event details...


 
 Software Business 2009

Software Business 2009







September 29 -30, 2009 in San Diego, CA

Software Business 2009 will focus on current strategic business, financial and technology issues and growth opportunities facing executives and managers of small to mid-level software companies. This two day conference, September 29-30 in San Diego, serves owners, chief executives, presidents, vice presidents and division directors or department managers of leading and fast-growing software companies, located throughout North America, who are conducting business domestically and worldwide.

Event details...


 

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