Pragmatic Marketing
June 2009 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
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Hello,

Special Summer Rates for Training Seminars

Want to network with your peers?
For a limited time, save $100 per person per day at any upcoming public seminar.

Want Pragmatic Marketing to come to you?
The minimum number of attendees for onsite training has been lowered. Contact us to learn how you can save at least $4,000.

 ProductCamp Best Practices
 By John Milburn and Paul Young

ProductCamps are taking North America by storm. If you haven't participated in a ProductCamp, you might wonder what all the fuss is about. If you have participated in one, you already know!

Read more... 


 
 No Time Marketing Truths
 By Alyssa Dver

Sometimes, it's the little things that make a big difference. Here are 10 "no time" tips to improve your marketing results.

Read more... 


 
 NEW Seminar: "Living in an Agile World"
 The role of Product Management When Development Goes Agile

Living in an Agile World Agile developers and engineers often see product managers as technical resources, to be used for project management.

But spending so much time with internal groups means less time spent outside the company in the market.

Attend the Living in an Agile World seminar (or have us come to you) and learn how product management can succeed when working with agile development teams.

Learn more... 


 
 The Pragmatic Marketer Digital Magazine
 In the next issue

Volume 7 Issue 3
Industry Immersion

I Heard What You Said. Now What Did You Mean?

Ask the Expert: How Do You Measure the Results of Product Management

Alignment - A Little-Understood Aspect of Product Management

Get a complimentary subscription... 


 
 NEW Online Seminar
 Align your product strategy with the market

Pragmatic Roadmapping

Do you need a way to talk about product strategy
inside and outside your company?

Recorded live, Pragmatic Roadmapping is a complete, one-day training session offered online, so you can attend anytime, anywhere.

Learn how to:
  • Align and focus your organization around the market not just your products.

     
  • Identify which projects to fund based on available resources and company strategy.

     
  • Communicate a roadmap internally & externally with just the right detail for each audience.

Learn more... 


 

 
 Social Networking
 Keep in touch with the Pragmatic Marketing Community





Pragmatic Marketing Alumni Linkedin Group
For anyone who has attended a Pragmatic Marketing seminar

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test




Pragmatic Marketing Facebook Group
Open to anyone




Pragmatic Marketing Twitter
For anyone who wants to follow us

 


 
 Upcoming Seminars in a City Near You
 For product managers and marketers

Sign up here to get notified of upcoming events in your area.

Living in an Agile World
Jun 18 Boston (Bedford), MA
July 24 San Francisco (Burlingame), CA

Product Launch Essentials
June 18 Boston (Bedford), MA
July 24 San Francisco (Burlingame), CA

Practical Product Management (Requirements That Work)
Jun 15-16 (17) Seattle, WA
Jun 15-16 (17) Boston (Bedford), MA
Jun 23-24 (25) Irvine, CA
Jul 8-9 (10) Baltimore, MD
Jul 8-9 (10) Minneapolis, MN
Jul 21-22 (23) San Francisco (Burlingame), CA
Jul 27-28 (29) Raleigh (Durham), NC

Requirements That Work
Jun 17 Seattle, WA
Jun 17 Boston (Bedford), MA
Jun 25 Irvine, CA
Jul 10 Baltimore, MD
Jul 10 Minneapolis, MN
Jul 23 San Francisco (Burlingame), CA
Jul 29 Raleigh (Durham), NC

Effective Product Marketing
Jun 17-18 Seattle, WA
Jun 24-25 Boston (Bedford), MA
Jul 22-23 Minneapolis, MN

View complete seminar schedule... 


 
 Promotions
 Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In

Are you guessing what your customers need? Are you wasting time and money building, marketing and selling solutions your market doesn't value?

In this current economic climate it is critical you are focused on creating products people want to buy.

Read Tuned In and learn how to find unresolved problems, create breakthrough experiences and launch market resonators.

Learn more...


 
 Product Management Pulse

Product Management Pulse
Pragmatic Marketing is a sponsor of The Product Management Pulse, a podcast that connects you with the thought leaders in Product Management, Product Marketing and other areas important to technology product development.

Learn more...


 
 ProductCamps

ProductCamp is a great opportunity to learn from, teach to, and network with, professionals involved in Product Management, Marketing and Development in a local area.

At ProductCamp there are no "attendees" as everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wi-fi, or volunteering.

Read ProductCamp Best Practices.



 

July 18, 2009 in New York City, NY

ProductCamp Seattle


 

October 10, 2009 in Seattle, WA



 

November 7, 2009 in Boston, MA



 

Pre-Register for 2009 event (date TBD) in Toronto, ON Canada

Future Dallas ProductCamp

If you are in the Dallas, TX area and interested in creating a local ProductCamp, please contact Dave Wuensch.

 
 Innovation, Design & Serious Games Exchange 2009

enthiosys 09




June 26, 2009 in San Francisco, CA

No matter what you call these activities, playful interactions with customers and users can lead to breakthrough products and services.

When used as qualitative research techniques, Innovation, Design and Serious Games improve results by enabling participants to express their thoughts and emotions through a variety of in-person and online experiences.

This one-day event is a facilitated unconference. There are no formally defined presentations, no keynotes or plenary sessions, and no carefully orchestrated "panels or experts". The community that gathers in the morning will create an agenda as participants put forward topics for sessions.

Event details...


 
 Agile 2009

Agile logo






August 24-28, 2009 in Chicago, IL

Most product managers are new to Agile, and many Agilists have misconceptions about product management. The "Agile Product Management" stage will share real-world experience and guidance to teams on delivering successful whole products.

Event details...


 
 3rd International Workshop on Software Product Management

After the success of the first two workshops collocated with IEEE International Requirements Engineering conferences, this workshop aims to bring practitioners and research experts together to exchange ideas and experiences to build upon the body of knowledge in software product management, and identify challenges and future avenues for research relevant for both academia and industry.

Details on submitting a paper/presentation can be found here.

Event details...


 
 Software Business 2009

Software Business 2009





September 29 -30, 2009 in San Diego, CA

Software Business 2009 will focus on current strategic business, financial and technology issues and growth opportunities facing executives and managers of small to mid-level software companies.

This two day conference, September 29-30 in San Diego, serves owners, chief executives, presidents, vice presidents and division directors or department managers of leading and fast-growing software companies, located throughout North America, who are conducting business domestically and worldwide.

Event Details...


Pragmatic Marketing | 8910 E. Raintree Drive | Scottsdale | AZ | 85260