July 2009

Pragmatic Marketing Update
A newsletter for technology product managers and marketers

In This Issue

Is your launch plan just a checklist?

Are your product launch efforts focused on deliverables rather than results?

Even good products can fail because of organizational issues, misunderstanding of roles and responsibilities, and a lack of a strategic approach to guide a launch.

Pragmatic Marketing's new Product Launch Essentials seminar teaches you how to plan and execute a successful product launch grounded in company goals, sales readiness and cross-functional team alignment.

This 1-day seminar is regularly priced at $995 US but for a limited time is offered at $695. Register before August 31 and save an additional $100.

Click here for more information, and to register for an upcoming seminar.

10 Ways to Identify an Impending Launch Disaster
By David Daniels

There are ten easily identifiable signs to watch for that can help forecast if a product launch may be in trouble and suggested course corrections to make before it's too late.

NEW Seminar: "Living in an Agile World"
The role of Product Management When Development Goes Agile

Agile developers and engineers often see product managers as technical resources, to be used for project management.

But spending so much time with internal groups means less time spent outside the company in the market.

Attend the Living in an Agile World seminar (or have us come to you) and learn how product management can succeed when working with agile development teams.

Learn more...

The Pragmatic Marketer Digital Magazine
In the current issue

Industry Immersion

I Heard What You Said. Now What Did You Mean?

Ask the Expert: How Do You Measure the Results of Product Management

Alignment - A Little-Understood Aspect of Product Management

Get a complimentary subscription...

Special Summer Rates for Training Seminars

Want to network with your peers?
For a limited time, save $100 per person per day at any upcoming public seminar.

Want Pragmatic Marketing to come to you?
The minimum number of attendees for onsite training has been lowered. Contact us to learn more.

Learn more...

Popular Archived Webinars

The Strategic Role of Product Management

The Strategic Role of Agile Product Management

2008-2009 Product Management and Marketing Survey Results

Got a Great Product? Get Over It!: Effective Product Marketing is Not About the Product

All webinars available for download on iTunes

View complete archived webinar list...

Social Networking
Keep in touch with the Pragmatic Marketing Community

Pragmatic Marketing Alumni Linkedin Group
For anyone who has attended a Pragmatic Marketing seminar

We activated the discussion forum and would appreciate your response to the topic: how do you bring Pragmatic Marketing into a new company?

Pragmatic Marketing Certified Linkedin Group
For anyone who has passed the certification test

Pragmatic Marketing Facebook Group
Open to anyone

Pragmatic Marketing Twitter
For anyone who wants to follow us

Upcoming Seminars in a City Near You
For product managers and marketers

Sign up here to get notified of upcoming events in your area.

Living in an Agile World
Jul 24 San Francisco (Burlingame), CA
Sep 3 Herndon, VA

Product Launch Essentials
Sep 2 San Francisco (Burlingame), CA
Sep 25 Boston (Bedford), MA

Practical Product Management (Requirements That Work)
Jul 27-28 (29) Raleigh (Durham), NC
Aug 5-6 (7) Houston, TX
Aug 11-12 (13) Vancouver, BC Canada
Aug 25-26 (27) Montreal, QC Canada
Aug 31-1 (2) San Francisco (Burlingame), CA
Aug 31-1 (2) Herndon, VA
Sep 14-15 (16) Denver (Littleton), CO
Sep 21-22 (23) Boston (Bedford), MA
Sep 30-1 (2) Las Vegas (Henderson), NV

Requirements That Work
Jul 29 Raleigh (Durham), NC
Aug 7 Houston, TX
Aug 13 Vancouver, BC Canada
Aug 27 Montreal, QC Canada
Sep 2 Herndon, VA
Sep 2 San Francisco (Burlingame), CA
Sep 16 Denver (Littleton), CO
Sep 23 Boston (Bedford), MA
Oct 2 Las Vegas (Henderson), NV

Effective Product Marketing
Jul 22-23 Minneapolis, MN
Aug 5-6 San Francisco (Burlingame), CA
Sep 23-24 Boston (Bedford), MA
Oct 6-7 Raleigh (Durham), NC

View complete seminar schedule...

Promotions

NEW Online Seminar

Pragmatic Roadmapping

Do you need a way to talk about product strategy
inside and outside your company?

Recorded live, Pragmatic Roadmapping is a complete, one-day training session offered online, so you can attend anytime, anywhere.

Learn how to:

Align and focus your organization around the market not just your products.
Identify which projects to fund based on available resources and company strategy.
Communicate a roadmap internally & externally with just the right detail for each audience.

Learn more...

ProductCamps

ProductCamp is a great opportunity to learn from, teach to, and network with, professionals involved in Product Management, Marketing and Development in a local area.

At ProductCamp there are no "attendees" as everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wi-fi, or volunteering.

Read ProductCamp Best Practices.

July 18, 2009 in New York City, NY

August 18, 2009 in Austin, TX

October 4, 2009 in Toronto, ON Canada

ProductCamp Seattle

October 10, 2009 in Seattle, WA

November 7, 2009 in Boston, MA

Agile 2009 Conference

August 24-28, 2009 in Chicago, IL

Most product managers are new to Agile, and many Agilists have misconceptions about product management. The "Agile Product Management" stage will share real-world experience and guidance to teams on delivering successful whole products.

Event details...

3rd International Workshop on Software Product Management

After the success of the first two workshops collocated with IEEE International Requirements Engineering conferences, this workshop aims to bring practitioners and research experts together to exchange ideas and experiences to build upon the body of knowledge in software product management, and identify challenges and future avenues for research relevant for both academia and industry.

Details on submitting a paper/presentation can be found here.

Event details...

Software Business 2009

September 29 -30, 2009 in San Diego, CA

Software Business 2009 will focus on current strategic business, financial and technology issues and growth opportunities facing executives and managers of small to mid-level software companies. This two day conference, September 29-30 in San Diego, serves owners, chief executives, presidents, vice presidents and division directors or department managers of leading and fast-growing software companies, located throughout North America, who are conducting business domestically and worldwide.

Event details...

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