|
|
|
|
Hello,
For the fourth time,
Pragmatic Marketing was
recently
recognized by
Inc. magazine
as one of the
fastest-growing private
companies in America. Thanks
to the 60,000 attendees at
5,000 companies in 21
countries who have made
these four awards possible.
Our newest e-book,
Is Your Product Doomed?
has been accepted as a
ChangeThis Manifesto.
Please vote for us.
|
|
On Reqs and Specs
By Steve Johnson and
John Milburn
Can you believe the
angst between product
managers and developers?
Many product managers
think their developers
are incompetent. Many
developers don't think
product managers bring
any value to the
process. We all want to
get products to market
but our understanding of
roles keeps getting in
the way. Who writes
requirements? Who writes
specifications? And
what's the difference
between a req and a
spec?
|
|
|
Time Management for
Product Managers
By Mark
Officer
Product Managers are
faced with a constant
struggle to manage their
time effectively. I have
relied on a
prioritization matrix
developed by Stephen
Covey to ensure I focus
my attention on those
activities that
contribute towards my
strategic goals. Without
doing so, I have found
that it is too easy to
get consumed by
non-important tasks.
|
|
Special Summer Rates
for Training Seminars
Want to
network with your peers?
The special savings of $100
per person per day at any
upcoming public seminar.
Register now before this
great deal ends September
30, 2009.
Want Pragmatic Marketing to
come to you?
The minimum number of
attendees for onsite
training has been lowered.
Contact us to learn
more.
|
|
The Pragmatic
Marketer Digital
Magazine
In the current issue
 The
Freemium Business Model
and Viral Product
Management
Ask the Expert: How can
we reflect our products'
evolution in their
names?
Expand Your Comfort
Zone: A Product
Management Quiz to Point
You in the Right
Direction
Marketing Up (and Down
and Across) in a Down
Economy
|
|
|
NEW Seminar: Product
Launch Essentials
Is your
launch plan
just a
checklist?
Even good
products can
fail because
of
organizational
issues,
misunderstanding
of roles and
responsibilities,
and a lack
of a
strategic
approach to
guide a
launch.
Pragmatic
Marketing's
new
Product
Launch
Essentials
seminar
teaches you
how to plan
and execute
a successful
product
launch
grounded in
company
goals, sales
readiness
and
cross-functional
team
alignment.
|
|
|
NEW Online Seminar -
Pragmatic Roadmapping
Do you need a way to
talk about product
strategy inside and
outside your company?
Recorded live,
Pragmatic Roadmapping
is a
complete, one-day
training session offered
online, so you
can attend anytime,
anywhere. Learn to:
- Align your
organization around
the market not just
your products.
- Identify
projects to fund
based on available
resources and
strategy.
- Communicate with
the right detail for
multiple audiences.
|
Get notified of
upcoming events in your
area.
Living in an Agile World
Oct
30 San Francisco, CA
Location Pending
Nov Philadelphia, PA
Dec Montreal, QC Canada
Product Launch
Essentials
Sep 25 Boston (Bedford),
MA
Oct 8 Raleigh (Durham),
NC
Oct 30 San Francisco, CA
Location Pending
Dec Boston (Bedford), MA
Practical Product
Management
Sep 21-22 Boston
(Bedford), MA
Sep 21-22 San Diego (Del
Mar), CA
Sep 30-1 Las Vegas
(Henderson), NV
Sep 30-1 Santa Clara, CA
Oct 14-15 Chicago (Des
Plaines), IL
Oct 19-20 Austin, TX
Oct 26-27 Columbus, OH
Oct 26-27 Toronto, ON
Canada
Oct 28-29 San Francisco,
CA
Nov 2-3 Atlanta, GA
Nov 2-3 Minneapolis, MN
Nov 16-17 Framingham, MA
Location Pending
Nov San Francisco
(Burlingame), CA
Nov Ottawa, ON, Canada
Nov Philadelphia, PA
Dec Newark, NJ
Dec Tampa, FL
Dec San Francisco
(Burlingame), CA
Dec Montreal, QC Canada
Dec Boston (Bedford),
MA
Dec San Jose, CA
Dec Irvine, CA
Requirements That Work
Sep 23 Boston (Bedford),
MA
Sep 23 San Diego (Del
Mar), CA
Oct 2 Las Vegas
(Henderson), NV
Oct 2 Santa Clara, CA
Oct 16 Chicago (Des
Plaines), IL
Oct 21 Austin, TX
Oct 28 Columbus, OH
Oct 28 Toronto, ON
Canada
Oct 30 San Francisco, CA
Nov 4 Atlanta, GA
Nov 18 Framingham, MA
Location Pending
Nov Ottawa, ON Canada
Nov San Francisco
(Burlingame), CA
Nov Philadelphia, PA
Dec Tampa, FL
Dec Newark, NJ
Dec San Francisco
(Burlingame), CA
Dec Boston (Bedford), MA
Dec Montreal, QC Canada
Dec San Jose, CA
Dec Irvine, CA
Effective Product
Marketing
Sep 23-24 Boston
(Bedford), MA
Oct 6-7 Raleigh
(Durham), NC
Location Pending
Nov San Francisco
(Burlingame), CA
Dec Boston (Bedford), MA
|
|
|
Upcoming ProductCamps
ProductCamps are great
opportunities to learn
from, teach to, and
network with,
professionals involved
in Product Management,
Marketing and
Development in a local
area.
At ProductCamp there are
no "attendees" as
everyone participates in
some manner: presenting,
leading a roundtable
discussion, sharing
their experiences,
helping with logistics,
securing sponsorship,
setting up wi-fi, or
volunteering.
Read
ProductCamp Best
Practices.
September 26, 2009
in Raleigh, NC
October 4, 2009 in
Toronto, ON Canada
October 10, 2009 in
Seattle, WA
October 18, 2009 in
Amsterdam,
Netherlands
November 7, 2009 in
Boston, MA
Save the date...
ProductCamp
Atlanta 2.0 is
coming February
6, 2010.
Interested in a
ProductCamp in
Minneapolis?
|
|
Software Business
2009
Software Business 2009
will focus on current
strategic business,
financial and technology
issues and growth
opportunities facing
executives and managers
of small to mid-level
software companies.
This two day conference,
September 29-30 in San
Diego, serves owners,
chief executives,
presidents, vice
presidents and division
directors or department
managers of leading and
fast-growing software
companies, located
throughout North
America, who are
conducting business
domestically and
worldwide.
|
|
|
