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Strategic Role of Product Management
 
 
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Hello,

Pragmatic Marketing's 10th annual survey is the world's largest and most comprehensive review of today's product managers and marketers.

What does a "day-in-the-life" look like? How many products are managed? How many meetings? How do you compare to thousands of others around the world?

Click here to take the survey

Open until November 24 with results published in the January issue of The Pragmatic Marketer magazine.
 
 
The Product Management Triad
 
By Steve Johnson

Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and others prefer to work on business issues. Finding these three orientations in one person is an almost impossible task.
 
Before the MRD
By Bob Corrigan

The market requirements document (MRD) is one of the key product management artifacts. But did you know there is a document that product managers should have in hand before they sit down to write a MRD?
 
Popular Articles
 
Special Pricing on Training
 
Special Savings on Training
 

Purchase Practical Product Management with Requirements That Work and save $695 US per person.

Offer ends December 23, 2009.
 
 
The Pragmatic Marketer Digital Magazine
In the current issue

 Pragmatic Marketer Volume 7 Issue 4The Freemium Business Model and Viral Product Management

Ask the Expert: How can we reflect our products' evolution in their names?

Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction

Marketing Up (and Down and Across) in a Down Economy
 
 
 
Product Launch Essentials
Product Launch Essentials

Is your launch plan just a checklist of deliverables?
Even good products can fail because of organizational issues, misunderstanding of roles and responsibilities, and a lack of a strategic approach to guide a launch.

The Product Launch Essentials seminar teaches you how to plan and execute a successful product launch grounded in company goals, sales readiness and cross-functional team alignment.

Special introductory price of $695 US (regularly $995) ends December, 23, 2009.
 
 
Upcoming Webinars
 
Nov 13: Review of 2008-2009 Product Management Survey Results
with Steve Johnson

The 2009-2010 Annual Product Management Survey is in progress. This webinar is a review of the last survey results.


Popular Archived Webinars
 
Online Seminar - Pragmatic Roadmapping
 

 
Online Roadmapping Seminar
 

Do you need a way to talk about product strategy inside and outside your company?

Recorded live, Pragmatic Roadmapping is a complete, one-day training session offered online, so you can attend anytime, anywhere. Learn to:
 
  • Align your organization around the market not just your products.
  • Identify projects to fund based on available resources and strategy.
  • Communicate with the right detail for multiple audiences.
 
Upcoming Seminars
 

Get notified of upcoming events in your area.

 Living in an Agile World New
Dec 18 Montreal, QC Canada
 

Product Launch Essentials New  
Dec 10 Boston (Bedford), MA
Jan 14 Atlanta, GA
Jan 22 Austin, TX
Feb 11 Boston (Bedford), MA
Feb 18 San Francsico (Burlingame), CA

Location Pending
Mar San Diego, CA
Mar Toronto, ON, Canada

Effective Product Marketing
Nov 18-19 San Francisco (Burlingame), CA
Dec 8-9 Boston (Bedford), MA
Jan 12-13 Atlanta, GA
Jan 20-21 Austin, TX
Feb 9-10 Boston (Bedford), MA
Feb 16-17 San Francsico (Burlingame), CA
 

Location Pending
Mar San Diego, CA
Mar Toronto, ON Canada

Practical Product Management
Nov 16-17 Framingham, MA
Nov 16-17 San Francisco (Burlingame), CA
Dec 2-3 Irvine, CA
Dec 2-3 Newark, NJ
Dec 2-3 San Jose, CA
Dec 7-8 Boston (Bedford), MA
Dec 8-9 Tampa, FL
Dec 14-15 San Francisco (Burlingame), CA
Dec 15-16 Montreal, QC Canada
Jan 11-12 Boston (Bedford), MA
Jan 11-12 San Francisco (Burlingame), CA
Jan 18-19 Austin, TX
Jan 26-27 Raleigh (Durham), NC
Feb 8-9 San Francisco (Burlingame), CA
Feb 9-10 Denver (Littleton), CO
Feb 15-16 Boston (Bedford), MA
Feb 15-16 Toronto, ON Canada
Feb 22-23 Santa Clara, CA
Feb 22-23 Scottsdale, AZ
Mar 8-9 Atlanta, GA
Mar 8-9 San Francisco (Burlingame), CA
Mar 15-16 Boston (Bedford), MA

Location Pending
Mar Minneapolis, MN
Mar Reston, VA
 


Requirements That Work
Nov 18 Framingham, MA
Nov 18 San Francisco (Burlingame), CA
Dec 4 Irvine, CA
Dec 4 Newark, NJ
Dec 4 San Jose, CA
Dec 9 Boston (Bedford), MA
Dec 10 Tampa, FL
Dec 16 San Francisco (Burlingame), CA
Dec 17 Montreal, QC Canada
Jan 13 Boston (Bedford), MA
Jan 13 San Francisco (Burlingame), CA
Jan 20 Austin, TX
Jan 28 Raleigh (Durham), NC
Feb 10 San Francisco (Burlingame), CA
Feb 11 Denver (Littleton), CO
Feb 17 Boston (Bedford), MA
Feb 17 Toronto, ON Canada
Feb 24 Santa Clara, CA
Feb 24 Scottsdale, AZ
Mar 10 Atlanta, GA
Mar 10 San Francisco (Burlingame), CA
Mar 17 Boston (Bedford), MA

Location Pending
Mar Minneapolis, MN
Mar Reston, VA

 
 
ProductCamps

 ProductCamps are a great opportunity to learn from, teach to, and network with, professionals involved in Product Management, Marketing and Development in a local area. All for FREE!

At ProductCamp there are no "attendees", everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wi-fi, or volunteering. For more, read ProductCamp Best Practices.

 
Coming in 2010...
Minneapolis (Jan 30), Atlanta (Feb 6) and Southern California (Feb 20) have planning underway. And, early indications suggest Silicon Valley will be in March (this is the one that started it all and will have hundreds of attendees!). Monitor www.productcamp.org for news and announcements.

Want help to create a ProductCamp in your area (or country)? Pragmatic Marketing has participated in EVERY ProductCamp since they began in early 2008. Just drop us a note.
 
 
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