Pragmatic Marketing Stores
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Responsible for
training product
managers, marketers
and senior
executives at
technology
companies,
instructors at
Pragmatic Marketing
are the most visible
team members,
representing the
"face" of the
organization to
thousands of seminar
attendees every
year.
We are looking for
someone with:
-
Passion for
product
management and
marketing
-
Vice-president
level experience
in a technology
company
-
Proven success
implementing the
Pragmatic
Marketing
Framework
-
Willingness to
travel 50 weeks
per year (some
of which will be
international)
- Industry
thought-leadership (blogging,
writing articles,
presentations at
industry events,
etc.)
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Why Demo at Trade
Shows?
By Steve Johnson
Can you imagine anything
more boring than a ten
minute screen-by-screen
demo by a product
manager who knows all
the leading,
cutting-edge features of
some mission-critical,
flexible and scalable
solution that improves
business process using
industry-standard
technology?
(This article was
originally published in
2000 and updated in
2007. We received so
much feedback that as we
enter the 2010 "trade
show season", it seemed
timely to publish it
again.)
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Become a Platform
By Paul Young
Turning your product
into a platform is en
vogue. From
salesforce.com, to the
Apple iTunes App Store,
to Valve's Steam, many
companies are attempting
to open the architecture
of their product to the
World in the hopes of
building the critical
mass that becoming a
platform provides.
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Special Pricing for
Our Most Popular Seminar
Offering
Attend
Practical Product Management
with
Requirements That Work
and
save $395 US per
person.
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The Pragmatic
Marketer Digital
Magazine
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Product Launch
Essentials
Is your launch plan just
a checklist of
deliverables?
Even good products can
fail due to
organizational issues,
misunderstanding of
roles and
responsibilities or lack
of a strategic approach
to guide the launch.
Product Launch
Essentials
teaches how to plan and
execute a successful
product launch grounded
in company goals, sales
readiness and
cross-functional team
alignment.
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Popular Archived
Webinars
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Online Seminar -
Pragmatic Roadmapping
Do you need a way to
talk about product
strategy inside and
outside your company?
Recorded live,
Pragmatic Roadmapping
is a
complete, one-day
training session offered
online, so you
can attend anytime,
anywhere. Learn to:
- Align your
organization around
the market not just
your products.
- Identify
projects to fund
based on available
resources and
strategy.
- Communicate with
the right detail for
multiple audiences.
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Upcoming Seminars
Get notified of
upcoming events in your
area.
Effective Product
Marketing
Mar 16-17 Toronto, ON
Canada
Jun 28-29 Boston
(Bedford), MA
Aug 16-17 San Francisco
(Burlingame), CA
Living in an Agile World
May 14 San
Francisco (Burlingame),
CA
Aug
12 Boston (Bedford), MA
Practical Product
Management
Mar 15-16 Boston
(Bedford), MA
Apr 7-8 Boston
(Framingham), MA
Apr 7-8 Orange County,
CA
Apr 12-13 San Jose, CA
Apr 19-20 Chicago, IL
Apr 19-20 Herndon, VA
May 5-6 Philadelphia, PA
May 11-12 San Francisco
(Burlingame), CA
May 12-13 Tampa, FL
May 24-25 Minneapolis,
MN
May 25-26 Toronto, ON
Canada
Jun 9-10 Vancouver, BC
Canada
Jun 14-15 Austin, TX
Jun 14-15 San Francisco
(Burlingame), CA
Jun 21-22 Boston
(Bedford), MA
Jun 28-29 Raleigh
(Durham), NC
Jul 12-13 San Francisco
(Burlingame), CA
Jul 12-13 Indianapolis,
IN
Jul 19-20 Portland, OR
Aug 9-10 Boston
(Bedford), MA
Aug 9-10 Toronto, ON
Canada
Aug 16-17 San Diego, CA
Product Launch
Essentials
Mar 18 Toronto, ON
Canada
Jun 30 Boston
(Bedford), MA
Aug 18 San Francisco
(Burlingame), CA
Requirements That
Work
Mar 17 Boston
(Bedford), MA
Apr 9 Boston
(Framingham), MA
Apr 9 Orange County,
CA
Apr 14 San Jose, CA
Apr 21 Chicago, IL
Apr 21 Herndon, VA
May 7 Philadelphia,
PA
May 13 San Francisco
(Burlingame), CA
May 14 Tampa, FL
May 26 Minneapolis,
MN
May 27 Toronto, ON
Canada
Jun 11 Vancouver, BC
Canada
Jun 16 Austin, TX
Jun 16 San Francisco
(Burlingame), CA
Jun 23 Boston
(Bedford), MA
Jun 30 Raleigh
(Durham), NC
Jul 14 San Francisco
(Burlingame), CA
Jul 14 Indianapolis,
IN
Jul 21 Portland, OR
Aug 11 Boston
(Bedford), MA
Aug 11 Toronto, ON
Canada
Aug 18 San Diego, CA
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ProductCamps
ProductCamps are a great
opportunity to learn
from, teach to, and
network with,
professionals involved
in Product Management,
Marketing and
Development in a local
area. All for FREE!
At ProductCamp there are
no "attendees", everyone
participates in some
manner: presenting,
leading a roundtable
discussion, sharing
their experiences,
helping with logistics,
securing sponsorship,
setting up wi-fi, or
volunteering. For more,
read
ProductCamp Best
Practices.
Mar 13
Silicon Valley, CA
Mar 20
Sydney, Australia
Mar 27
Austin, TX
May 22
Boston, MA
May 22
Raleigh/Durham, NC
Monitor
www.productcamp.org
for news and
updates.
Thinking of
creating a
ProductCamp in
your area (or
country)?
Pragmatic
Marketing has
participated in
EVERY
ProductCamp
since they began
in early 2008.
Send us a
request and
we'll help get
you started.
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