Recent evaluators can make the truest assessment of our products. Having just evaluated the product against the competition, they can assess our company's strengths and weaknesses. Perhaps most importantly, from evaluators we can learn about problems with the product and also problems with the buying and selling process. Read the full article.

Barb Nelson is an instructor for Pragmatic Marketing and a frequent speaker at industry conferences. See her at the upcoming September 4 meeting of the Silicon Valley Product Management Association.

Product and Pricing Strategies

Pricing has far reaching effects beyond the cost of the product. It is just as much a positioning statement as a definition of the cost to buy it. Pricing defines the entry threshold: who your buyers are and their sensitivities, which competitors you will encounter, who you will be negotiating with and what the customers' expectations will be Read the full article.

Daniel Shefer is the Director of Product Marketing at Interwise based in Cambridge, Massachusetts. Interwise delivers products and services that provide collaboration, communication and eLearning needs in one platform.