September 2004
Building Demos that Drive Sales
J.C. Stites writes, "If you want to drive sales revenue, then you have to drive your sales team to present your product in its very best light. Chances are each sales person is selling a different product when it comes down to their individual sales approach. Building a product-centric demo that clearly and concisely communicates the value of your product helps keep everyone on the same page while effectively showcasing your product to prospects." Read more in Building Demos that Drive Sales.


