Seven New Laws of Product Marketing

Corporate identity and image design rules of the past are gone and so are the principles of old-fashioned mass marketing blitzes. What is now new is to aim for the targeted areas with powerful, unique global name identities and apply the latest of cyber-branding skills. The laws of e-commerce and Internet marketing are just the right steps in the right direction.

Every hour there are new changes to our old ways of thinking about traditional marketing rules. While we are all very deep into e-commerce, we must be aware of whether we are either already very successful or still learning the processes. Here are some cutting-edge rules to ensure good returns on e-commerce and Internet marketing.

Read more in Naseem Javed's article, Seven New Laws of Product Marketing.

Software 500 Marketing Perspectives Conference & Expo

Save the date! Mark your calendars for the Software 500 Marketing Perspectives Conference & Expo scheduled for October 10-12, 2005, in Boston, MA.

This event will bring together software and service company executives to discuss new business models for delivering software products and services, and strategic directions in product management, market management, marketing communications and public relations.