A Good Marriage: Working With Partners

Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with other software companies to complement and extend the scope of your own product has the potential to transform it and greatly increase your customer base, revenues, and profits.

Joining up with partners can result in offspring where the whole is greater than the sum of its parts. The ability to form successful partnerships plays a vital role in your company's success. It's not enough to get engaged, you want to get married and you want that marriage to last a long, long time.

Read Working With Partners for some ideas on how to develop a good marriage with the right partner company for your product, and how Product Managers can play a key role in forming a long lasting and fruitful relationship.

Pragmatic Marketing sponsors Software 500 Marketing Perspectives Conference & Expo

Increase your knowledge about high-tech product management and product marketing disciplines. Attend the Pragmatic Marketing-sponsored Software 500 Marketing Perspectives Conference & Expo on October 11-12, 2005, in Cambridge, MA at the Hyatt Regency Cambridge.

This event brings together software and service company executives to discuss new business models for delivering software products and services, plus strategic directions in product management, market management, marketing communications and public relations. There is also a wide variety of integrated marketing sponsorship and exhibit opportunities available.

Click here for more information on the Software 500 conference.