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April 2006


Data driven design

It is generally believed that "easy-to-use" and "powerful" are contradictions in design. "My mom should be able to use it" translates into making an easy interface while "I want absolute control over the placement of items in my document" requires a powerful interface. It's as if "Easy" and "Powerful" are at opposite ends of the spectrum. Read more in Data Driven Design.


Software Marketing Perspectives Conference & Expo

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Increase your knowledge about technology product management and product marketing disciplines. Attend the Software Marketing Perspectives Conference & Expo on June 13-14, 2006 at the Santa Clara Convention Center.

Click here for more information on the conference.