Start with the ending

So you've attended Practical Product Management® and gotten all fired up! You come back to the office ready to be market-driven. You're anxiously awaiting the looks of joy and amazement at your newly found skills as a product manager. And then reality hits you... hard! Development couldn't care less! They're not listening!! How could this be??

You missed a step: you skipped the part where you earned credibility. What do you do first? For an existing project or product, start with the ending. Read the full article...

SoftSummit 2006

Are you optimizing change in your organization or merely managing it?

Attend SoftSummit 2006 to discover "New Strategies: The Power to Optimize Change" and find answers to the questions facing software companies every day.Should I transition to a subscription model? Who is actually doing utility computing? Is it working? Which license models are gaining adoption? What's a reasonable maintenance fee? When should my company move to product activation? How are enterprises optimizing their license utilization? How are IT teams packaging software for successful deployment? And most importantly, where is the industry heading?

Learn more about SoftSummit.