Pragmatic Marketing Update
A monthly newsletter for technology product managers and marketers
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June 2009
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ProductCamp Best Practices
ProductCamps are taking North America by storm. If you haven't participated in a ProductCamp, you might wonder what all the fuss is about. If you have participated in one, you already know!
No Time Marketing Truths
Sometimes, it's the little things that make a big difference. Here are 10 "no time" tips to improve your marketing results.
May 2009
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April 2009
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- Getting Through to the Corner Office: How to Make Sure Busy Decision Makers Read your White Paper
- The Mythical Product Owner
March 2009
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- Is Product Management Agile?
- Doing Market Analysis - Easy, Right?
- Use Value Propositions to Validate Your Product
February 2009
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- Gender Bias in the Annual Product Management and Marketing Survey Results
- Analysis of the Annual Survey from an Agile Perspective
- What Would You Say to Your Company President?
January 2009
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December 2008
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November 2008
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- Annual Product Management and Marketing Survey
- The Strategic Role of Product Management When Development Goes Agile
- You Can't Innovate Like Apple
October 2008
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- Stunningly Awful Demo
-
The Genetics of Successful Scrumming
- Product Launch Readiness: Planning for Sales Velocity
September 2008
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- Eight Rules of Successful Win/Loss Analysis
-
Scrum: The Product Management Challenge
- Why API as a Strategy
August 2008
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- Why Prioritizing Your Agile Backlog for ROI Doesn't Work
- Creating a Strategic Product Plan
- Why Don't They "Get It" - Are They Stupid Or What?
July 2008
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June 2008
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May 2008
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- The Apple iPhone: Successes and Challenges for the Mobile Industry
- Lessons from the Eye of the Storm: Agile Product Management in Practice
- Six Steps to Successful Case Studies (and Tips on How to Get the Most Out of Them)
April 2008
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March 2008
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- Tuned In Strategies for 2008
- SaaS Product Management
- Career Management Lessons from Product Management
February 2008
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- Evaluating Career Opportunities: It's Not Just About the Numbers
- The Politics of Agile
- Don't Confuse Sales Support with Marketing
January 2008
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- More Results from
the Product
Management and
Marketing Survey
- Scaling Agile
Processes: Five
Levels of Planning
- Branding is for Cattle
December 2007
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- Results from the 2007 Product Management and Marketing Survey
- Viral Marketing: Let The World Tell Your Story for Free
- What To Do When Your Boss Just Doesn't Get It!
November 2007
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- Does Agile Have To Be Acrimonious?
- How Data Can Turn You Into the Big Dog
- Six Suggestions for Shaping Your Strategy Program
October 2007
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September 2007
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- One Voice of Priority
- There's a Reason No One Is Listening
- 2 Parts Enlightenment, 1 Part Truth, and a Smidge of Creation
August 2007
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July 2007
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June 2007
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May 2007
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- Why Demo at Trade Shows?
- The New Rules for Reaching the Media (Hint: Broadcast Media Pitches are Spam)
April 2007
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March 2007
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February 2007
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January 2007
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