Pragmatic Marketing News
A monthly newsletter for technology product managers and marketers
Get notified when new articles are published
January 2010
[view newsletter]
Product Manager Wanted: HR's Mission Impossible?
Human Resource professionals know that a well-oiled product management organization improves the chances of success for new products while increasing the long-term profitability of existing products. But let's face it: HR is handed a tall order when asked to recruit for product management positions.
Career Management Lessons from Product Management
There are few decisions in life that have a bigger impact on your future potential than selecting a new job. Sure, there are matters of the heart: marriage, children, etc. But when making a career move, you need to use your head and do your research.
December 2009
[view newsletter]
November 2009
[view newsletter]
October 2009
[view newsletter]
September 2009
[view newsletter]
August 2009
[view newsletter]
- I'm Agile? I'm Agile. I'm Agile! Becoming an Agile Product Manager
- What We All Really Want is ATTENTION
July 2009
[view newsletter]
- 10 Ways to Identify an Impending Product Launch Disaster
- Building an Online Listening Post For Customers
June 2009
[view newsletter]
May 2009
[view newsletter]
April 2009
[view newsletter]
- Getting Through to the Corner Office: How to Make Sure Busy Decision Makers Read your White Paper
- The Mythical Product Owner
March 2009
[view newsletter]
- Is Product Management Agile?
- Doing Market Analysis - Easy, Right?
- Use Value Propositions to Validate Your Product
February 2009
[view newsletter]
- Gender Bias in the Annual Product Management and Marketing Survey Results
- Analysis of the Annual Survey from an Agile Perspective
- What Would You Say to Your Company President?
January 2009
[view newsletter]
December 2008
[view newsletter]
November 2008
[view newsletter]
- Annual Product Management and Marketing Survey
- The Strategic Role of Product Management When Development Goes Agile
- You Can't Innovate Like Apple
October 2008
[view newsletter]
- Stunningly Awful Demo
- The Genetics of Successful Scrumming
- Product Launch Readiness: Planning for Sales Velocity
September 2008
[view newsletter]
- Eight Rules of Successful Win/Loss Analysis
- Scrum: The Product Management Challenge
- Why API as a Strategy
August 2008
[view newsletter]
- Why Prioritizing Your Agile Backlog for ROI Doesn't Work
- Creating a Strategic Product Plan
- Why Don't They "Get It" - Are They Stupid Or What?
July 2008
[view newsletter]
June 2008
[view newsletter]
May 2008
[view newsletter]
- The Apple iPhone: Successes and Challenges for the Mobile Industry
- Lessons from the Eye of the Storm: Agile Product Management in Practice
- Six Steps to Successful Case Studies (and Tips on How to Get the Most Out of Them)
April 2008
[view newsletter]
March 2008
[view newsletter]
- Tuned In Strategies for 2008
- SaaS Product Management
- Career Management Lessons from Product Management
February 2008
[view newsletter]
- Evaluating Career Opportunities: It's Not Just About the Numbers
- The Politics of Agile
- Don't Confuse Sales Support with Marketing
January 2008
[view newsletter]
- More Results from the Product Management and Marketing Survey
- Scaling Agile Processes: Five Levels of Planning
- Branding is for Cattle
December 2007
[view newsletter]
- Results from the 2007 Product Management and Marketing Survey
- Viral Marketing: Let The World Tell Your Story for Free
- What To Do When Your Boss Just Doesn't Get It!
November 2007
[view newsletter]
- Does Agile Have To Be Acrimonious?
- How Data Can Turn You Into the Big Dog
- Six Suggestions for Shaping Your Strategy Program
October 2007
[view newsletter]
September 2007
[view newsletter]
- One Voice of Priority
- There's a Reason No One Is Listening
- 2 Parts Enlightenment, 1 Part Truth, and a Smidge of Creation
August 2007
[view newsletter]
July 2007
[view newsletter]
June 2007
[view newsletter]
May 2007
[view newsletter]
- Why Demo at Trade Shows?
- The New Rules for Reaching the Media (Hint: Broadcast Media Pitches are Spam)
April 2007
[view newsletter]
March 2007
[view newsletter]
February 2007
[view newseletter]
January 2007
[view newsletter]
Newsletters form Prior Years
| 2006 | 2005 |
2004 |
2003 |
2002 |
2001 |


