http://www.pragmaticmarketing.com daily 1 2008-07-30T00:20:33Z http://www.pragmaticmarketing.com/publications/topics/08/five-secrets-to-solutions-success These days it seems like everyone is talking about selling solutions. This article will explore some of the major challenges technology organizations confront as they transform from a product-orientation to a solutions-centric approach. By Steve Keifer No publisher mrconlon 2008-01-28T12:33:54Z Page http://www.pragmaticmarketing.com/publications/topics/08/FiveSecretsSolution.jpg No publisher mrconlon 2007-12-10T22:57:12Z Image http://www.pragmaticmarketing.com/publications/topics/08/four-opportunities-to-harvest-the-value-of-informal-success-stories What might be the single most important asset for your sales and marketing toolkit? By Peter Cohan No publisher mconlon tips & tricks product marketing success stories 2008-01-07T16:40:07Z Page http://www.pragmaticmarketing.com/publications/topics/08/branding-is-for-cattle As a marketing term branding is a misunderstood and over emphasized concept in technology businesses. By David Meerman Scott No publisher gjoyce product marketing 2009-09-23T21:58:27Z Page http://www.pragmaticmarketing.com/publications/topics/08/FourOpportunitestoHarvest.jpg No publisher job_list 2008-01-07T16:21:35Z Image http://www.pragmaticmarketing.com/publications/topics/08/scaling-agile-processes-five-levels-of-planning Experience suggests that agile methods do not scale but planning frameworks have, in fact, been used successfully in large-scale agile projects. By Hubert Smits, Agile Coach at Rally Software. No publisher gjoyce agile product management 2008-07-30T15:55:49Z Page http://www.pragmaticmarketing.com/publications/topics/08/hs05071.jpg No publisher gjoyce 2008-01-10T22:41:07Z Image http://www.pragmaticmarketing.com/publications/topics/08/5%20Secrets.jpg No publisher mconlon 2008-01-28T12:36:08Z Image http://www.pragmaticmarketing.com/publications/topics/08/market-sizing-when-multiplying-by-half-is-indeed-the-right-answer There is an adage that when venture capitalists see a market size projection from eager entrepreneurs they habitually halve it. There might actually be a good reason to do it, as I will show you. By Dr. Bashyam Anant No publisher mrconlon 2008-02-04T16:42:58Z Page http://www.pragmaticmarketing.com/publications/topics/08/Multiplying%20by%20Half%201.jpg No publisher mrconlon 2008-01-31T17:46:24Z Image http://www.pragmaticmarketing.com/publications/topics/08/Multiplying%20by%20Half%202.jpg No publisher mrconlon 2008-01-31T17:40:49Z Image http://www.pragmaticmarketing.com/publications/topics/08/evaluating-career-opportunities Ready for a change? Looking for a new job? Here is advice from an expert on what to look for when evaluating new opportunities. By Heather Hamilton No publisher gjoyce 2008-03-06T17:52:09Z Page http://www.pragmaticmarketing.com/publications/topics/08/the-politics-of-agile In the world of agile software development, it seems like Marketing and Development are in a race for control of "the product." Who will win? The flakes in Marketing or the geeks in Development? By Barbara Nelson No publisher gjoyce agile product management 2008-07-30T15:54:25Z Page http://www.pragmaticmarketing.com/publications/topics/08/Evaluating_Career_Opps.jpg No publisher mrconlon 2008-02-18T12:15:07Z Image http://www.pragmaticmarketing.com/publications/topics/08/saas-product-management You’re a product manager. You have segued from managing on-premise software to on-demand. Everything has changed. Or has it? By Barbara Nelson No publisher gjoyce product management positioning 2008-03-10T21:43:07Z Page http://www.pragmaticmarketing.com/publications/topics/08/tuned-in-strategies-for-2008 How well are your products and services resonating in the marketplace? By Phil Myers No publisher gjoyce thought leadership leadership leadership secrets 2008-03-06T05:03:41Z Page http://www.pragmaticmarketing.com/publications/topics/08/Market_Sizing.jpg No publisher mrconlon 2008-02-25T16:31:40Z Image http://www.pragmaticmarketing.com/publications/topics/08/career-management-lessons-from-product-management Applying product management processes to your career. by Melissa Paulik No publisher gjoyce product management 2008-03-06T17:51:09Z Page http://www.pragmaticmarketing.com/publications/topics/08/slip-happens Why is slip so common in the software world? Fully 72% of all software projects finish late or fail and the excuses offered for missed deadlines tend to vary greatly. By Carrie Shaw No publisher gjoyce 2008-03-23T19:49:28Z Page http://www.pragmaticmarketing.com/publications/topics/08/idea-generation-for-product-managers Are you creative? Learn some techniques for generating your next big ideas. By Robert Siegel No publisher gjoyce product management tips & tricks 2008-06-22T02:17:57Z Page http://www.pragmaticmarketing.com/publications/topics/08/Ideas.jpg No publisher gjoyce 2008-03-23T18:46:32Z Image http://www.pragmaticmarketing.com/publications/topics/08/SlipHappens.jpg No publisher mrconlon 2008-04-20T20:33:17Z Image http://www.pragmaticmarketing.com/publications/topics/08/the-apple-iphone-successes-and-challenges-for-the-mobile-industry The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there's relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry? By Nilofer Merchant and Michael Mace No publisher gjoyce 2008-04-26T23:24:51Z Page http://www.pragmaticmarketing.com/publications/topics/08/iphone-charts No publisher gjoyce 2008-04-26T18:59:20Z Folder http://www.pragmaticmarketing.com/publications/topics/08/Rubicon-iPhone_User_Survey.pdf No publisher gjoyce 2008-04-26T20:13:28Z File http://www.pragmaticmarketing.com/publications/topics/08/6-steps-to-successful-case-studies-and-tips-on-how-to-get-the-most-out-of-them Customer case studies can go a long way toward convincing prospects of the value of your company, solution, or service. Here are six sure-fire steps for effectively producing hard-hitting case studies. By Stephanie Tilton No publisher gjoyce product marketing 2008-04-30T21:43:36Z Page http://www.pragmaticmarketing.com/publications/topics/08/lessons-from-the-eye-of-the-storm-agile-product-management-in-practice Product managers everywhere are debating how Agile affects their profession as a whole, and more specifically their own role. Here are a few lessons learned from someone who has lived through a transition to Agile. By Derek Britton No publisher gjoyce agile product management 2008-09-28T20:34:05Z Page http://www.pragmaticmarketing.com/publications/topics/08/IdeaGeneration.jpg No publisher mrconlon 2008-05-12T07:08:32Z Image http://www.pragmaticmarketing.com/publications/topics/08/iPhone.jpg No publisher mrconlon 2008-05-19T11:02:57Z Image http://www.pragmaticmarketing.com/publications/topics/08/SixStepsCaseStudy.jpg No publisher mrconlon 2008-05-27T13:49:44Z Image http://www.pragmaticmarketing.com/publications/topics/08/develop-more-and-better-ideas-your-vivid-mind Ideative people collect their life’s learning, travels, education, business, parenting, and social experiences, and combine these “building blocks” in unique configurations. By Robert S. Siegel No publisher job_list 2008-06-22T02:17:18Z Page http://www.pragmaticmarketing.com/publications/topics/08/ten-ways-to-routinely-break-your-routine-vividly In my last article I gave you Ten Ways to Routinely Break Your Routine. I have included the Ten Ways below, in bold, along with ideas for Breaking Your Routine Vividly. No publisher ehannan 2008-06-11T16:28:49Z Page http://www.pragmaticmarketing.com/publications/topics/08/lets-talk-about-the-backlog Since the backlog is the prioritized list of necessary work, it’s pretty natural for some teams to assign its maintenance to the Product Manager. At first glance, that seems to make sense…. but then, we begin diving in and realize that perhaps, there is a better way. By Stacey Weber No publisher ehannan agile product management 2008-06-16T18:14:15Z Page http://www.pragmaticmarketing.com/publications/topics/08/newsletter_vivid_memory.jpg No publisher ehannan 2008-06-11T16:27:04Z Image http://www.pragmaticmarketing.com/publications/topics/08/newsletter_memory_diagram.jpg No publisher ehannan 2008-06-11T16:21:33Z Image http://www.pragmaticmarketing.com/publications/topics/08/why-dont-they-get-it-are-they-stupid-or-what Have you ever delivered a demo to a prospect that doesn’t seem to understand what you are offering them? Have you ever had a prospect say, at the end of a demo, “Um, hmmm, looks interesting; we’ll get back to you later…” (and you never hear from them again)? By Peter E. Cohan No publisher ehannan 2008-08-05T19:45:10Z Page http://www.pragmaticmarketing.com/publications/topics/08/the-eight-rules-of-successful-win-loss-analysis Extracted from “The Reality of Perception: Aligning Your Buyer and Seller Process” Authored by Roger W. Allison No publisher ehannan 2008-09-09T23:21:06Z Page http://www.pragmaticmarketing.com/publications/topics/08/how-to-make-product-management-strategic Most technology companies have a product management department serving as the “voice of the customer” and helping to better understand market needs but is product management really being used strategically? By Bill Thomson No publisher ehannan 2008-09-08T23:35:08Z Page http://www.pragmaticmarketing.com/publications/topics/08/why-prioritizing-your-agile-backlog-for-roi-doesnt-work Pundits tell us to prioritize our backlogs to generate the best possible ROI. But no agile teams that I’ve ever worked for or with do this. So the pundits must be wrong, because Agile continues to provide stellar results for a lot of product teams. By Luke Hohman No publisher gjoyce 2008-11-08T22:14:31Z Page http://www.pragmaticmarketing.com/publications/topics/08/StrategicProductPlan.jpg No publisher ehannan 2008-07-25T22:24:14Z Image http://www.pragmaticmarketing.com/publications/topics/08/product-launch-as-a-key-business-process By Catherine Kitcho No publisher job_list 2008-08-15T20:00:03Z Page http://www.pragmaticmarketing.com/publications/topics/08/eye_of_the_storm_part_II_the_genetics_of_successful_scrumming By Derek Britton No publisher ehannan 2009-01-30T21:34:31Z Page http://www.pragmaticmarketing.com/publications/topics/08/scrum-the-product-management-challenge Why is SCRUM putting new pressures on product managers? The processes that are defined as Agile have often been hidden within the confines of software development departments. With the emergence of SCRUM, actors beyond the software development team, most notably product managers, are caught between those in an organization implementing the new approach and those that are not. By Alex Gladshtein No publisher ehannan agile product management 2008-10-14T22:16:35Z Page http://www.pragmaticmarketing.com/publications/topics/08/why-api-as-a-strategy A compelling reason to build your product and its strategy around an API. By Emile Kfouri No publisher ehannan product management 2008-09-07T23:57:58Z Page http://www.pragmaticmarketing.com/publications/topics/08/product-launch-readiness-planning-for-sales-velocity So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, it’s to finish activity “A” or produce deliverable “B”. There is considerable pressure to get to market because so much money and resources have been expended to develop and test the product. By David K. Daniels No publisher ehannan product marketing 2008-09-25T16:06:54Z Page http://www.pragmaticmarketing.com/publications/topics/08/DD%20Sales%20Velocity%20Curve.jpg No publisher ehannan 2008-09-05T23:59:46Z Image http://www.pragmaticmarketing.com/publications/topics/08/DD%20Typical%20Sales%20Curve.jpg No publisher ehannan 2008-09-06T00:07:32Z Image http://www.pragmaticmarketing.com/publications/topics/08/DD%20Buying%20Cycle%20Steps.jpg No publisher ehannan 2008-09-05T23:16:58Z Image http://www.pragmaticmarketing.com/publications/topics/08/DD%20Buying%20Cycle%20Steps2.jpg No publisher ehannan 2008-09-06T00:06:42Z Image http://www.pragmaticmarketing.com/publications/topics/08/stunningly-awful-demos Here is a compendium of debilitating demo diseases that commonly afflict sales, pre-sales and marketing teams when preparing for and presenting demos. We identify the major symptoms for each disorder, provide one or more examples to aid in diagnosis, and suggest steps to a cure for each. By Peter Cohan No publisher gjoyce product marketing 2008-10-08T23:35:00Z Page http://www.pragmaticmarketing.com/publications/topics/08/lessons-from-the-eye-of-the-storm-part-2-the-genetics-of-successful-scrumming What’s the issue with Scrum Masters and Product Owners? A look at Scrum and its DNA, from a Product Manager’s perspective. By Derek Britton No publisher gjoyce agile product management 2008-10-10T18:44:23Z Page http://www.pragmaticmarketing.com/publications/topics/08/featured%20article%20%2010%2013%20scrum%20%20copy.jpg No publisher ehannan 2008-10-14T21:57:40Z Image http://www.pragmaticmarketing.com/publications/topics/08/listening-to-the-market-in-lean-times By Marina Gil-Santamaria No publisher gjoyce product management 2008-12-08T19:34:37Z Page http://www.pragmaticmarketing.com/publications/topics/08/downsized-fired-here-are-the-new-rules-of-finding-a-job Sending out hundreds of resumes is not the answer. Learn the new rules of job seeking. By David Meerman Scott No publisher gjoyce product management product marketing 2009-09-23T22:02:24Z Page