The rock-star issue of Pragmatic Marketer is now available. In it, you will find useful information to help you become, discover and mentor rock stars at your organizations.
Paul Young, Pragmatic Marketing instructor, leads the discussion with the X-factor traits of rock-star product professionals. But the 44-page issue also includes best practices for using the market to gain credibility, getting the most out of stuck deals, measuring your content marketing and so much more.
Agile is all the rage - developers are using it to deliver products more quickly and more reliably. But many organizations will find that their initial success with Agile is unsustainable unless they address how Agile impacts the rest of the organization, including product management. In this webinar, Sue and Steve will discuss five common challenges faced by newly "agilized" organizations and will propose solutions.
Boost your product team’s credibility by providing them time in the market.
Board members, investors and other key stakeholders are not "out to get you" as product…
Tackle the three most feared words in product management and marketing.
Put your customers to work marketing your products.
Turn understanding the customer into a competitive advantage.
Three keys to turning the "purse holders" into partners
Earn organizational buy in on pricing change initiatives
Do you write Requirements or Specifications? Or do you combine them into ReqSpecs? Each has a place but combining them just causes confusion.
An insider's look at how product management can work more effectively with sales.
