Sample Product Marketing Manager Job Description

By Dave Daniels

Hiring managers should be clear about the job responsibilities before hiring a product marketing manager. This job description details the skills to look for in technology product marketing managers.

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As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.  In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.


Key Responsibilities

  • Develop product positioning and messaging that differentiates your products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products

Requirements

  • 5+ years of software product marketing experience with at least 2 years experience in a field facing role
  • Bachelor’s in business or marketing
  • Very strong written communication skills
  • Willing to travel 25%
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
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About the Authors

  • Dave Daniels Dave Daniels believes that the best product in the market is the one selling the most.  He helps hundreds of companies market and launch just such products by teaching Pragmatic Marketing’s courses around the world. For more insights from Dave, visit his blog at www.LaunchClinic.com or follow him at www.twitter.com/launchclinic.



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