Webinars for Product Managers, Product Marketers, and Executives. 

Hosted by Michelle Conlon, Web Media Manager at Pragmatic Marketing

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PRODUCT MANAGEMENT   |   PRODUCT MARKETING   |   EXECUTIVE LEADERSHIP

Archived Events

Product Management

• Agile Roadmapping
  with Scott Gilbert, President at Enthiosys and Jeff Brantley, Director of Product Management at Borland
  
• Agile, Roadmaps, and Requirements: Are They Mutually Exclusive?
  with Steve Johnson and Barbara Nelson, Pragmatic Marketing Instructors
  
• Effective Agile Product Management Through Automation
  with Christina Noren, VP of Product Management at Splunk
• Eight Rules of Successful Win/Loss Analysis
  with Roger Allison, CEO at Sales Cycle Analytics
• Five Common Challenges for Product Managers in Agile Teams
  with Steve Johnson, Pragmatic Marketing Instructor and Sue Raisty-Egami, Sure Product Consulting
• Highlights from 2008-2009 Product Management and Marketing Survey
  with Steve Johnson, Pragmatic Marketing Instructor
• Pricing a SaaS Product – What’s the Big Deal?
  with Barbara Nelson and Jim Geisman
  
• Prioritizing Your Backlog For Profit
  with Luke Hohmann, CEO of Enthiosys
  
• Product Companies Need Product Managers, Not Product Owners
  with Richard Mironov, Chief Marketing Officer at Enthiosys
  
• Product Innovation: When Constraints Are Your Friend
  with Robert Seigel, Practioner
• Role of Product Management When Development Goes Agile
  with Steve Johnson, Pragmatic Marketing Instructor and Rich Mironov, Enthiosys
• Start with the Ending: When the Role of Product Management Changes from Tactical to Strategic
  with John Milburn, Pragmatic Marketing Instructor
• Strategic Role of Product Management
  with Steve Johnson, Pragmatic Marketing Instructor
• To Start-Up or Not to Start-Up
  with Paul Young, Product Beautiful, and John Milburn, Pragmatic Marketing Instructor
  
• Using Market-Driven Techniques to Align Your Own Quarterly and Annual Goals with the Market
  with Stacey Weber, Pragmatic Marketing Instructor
  
• Why Are We Winning? Why Are We Losing?
  with Barbara Nelson, Pragmatic Marketing Instructor

Product Marketing (Go-to-Marketing)

• Buyer Personas: A Smart Way to Align Sales and Marketing
  with Adele Revella, Pragmatic Marketing Instructor
• Connecting Through Content: Finding the Right Strategy to Drive Results
  with Jeff Ramminger, KnowledgeStorm
  
• Create and Deliver Surprisingly Compelling Software Demonstrations
  with Peter Cohan, Principal of The Second Derivative
  
• Creating White Papers That Lead Prospects to Your Business
  with Michael A. Stelzner, Author of Writing White Papers: How to Capture Readers and Keep Them Engaged
  
• Five Keys to Increasing Customer Satisfaction
  with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, VP of Client Services at Vovici
  
• Getting Sales to Love Your Marketing Leads
  with Adele Revella, Pragmatic Marketing Instructor
• Got A Great Product? Get Over It!
  with Adele Revella, Pragmatic Marketing Instructor
  
• Guiding Your Product Launch with Buyer Personas
  with Adele Revella, Pragmatic Marketing Instructor
  
• New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly
  with David Meerman Scott, Online Thought-Leadership Strategist
  
• Product Launch as a Key Business Process
  with Catherine Kitcho, Launch Consultant at Launch Doctor
  
• Product Launch Readiness: Planning for Sales Velocity
  with David Daniels, Instructor at Pragmatic Marketing
  
• Product Launch Owner: Superhero of a product launch
  with David Daniels, Instructor at Pragmatic Marketing
  
• Product Launch In An Agile World
  with David Daniels, Instructor at Pragmatic Marketing
  
• Ten Lessons to Improve B2B Launch Success
  with Joan Schnieder, Founder and President of Schneider Associates
  
• Ten Ways to Identify an Impending Product Launch Disaster
  with David Daniels, Instructor at Pragmatic Marketing
  
• Tips For Product Launch Marketing Success
  with David Daniels, Instructor at Pragmatic Marketing
  
• Tuned In Social Media
  with David Meerman Scott, Online Thought-Leadership Strategist

Executive Leadership

• Leading Teams to do Great Things: How to Succeed When You Have all the Responsibility and No Authority!
  with Anne Pauker Kreitzberg, President of Cognetics Corporaration
  
• Measure What Matters: Evaluating the Effectiveness of Product Management
  with Mike Smart, Pragmatic Marketing Consultant
  
• Tuned In Buyer Experiences
  with Kristin Zhivago, founder of Zhivago Marketing Partners, Inc.
  
• Tuned In Cultures
  with Anne Pauker Kreitzberg, President of Cognetics Corporation
  
• Tuned In Leadership
  with Art Petty, leadership strategist, Founder and Principal of Strategy & Management Innovations
  
• Winning In A Down Economy
  with Phil Myers