Schneider Associates collaborated with the Center for Business Innovation at Babson College on a new survey studying an important, but rarely discussed business activity: B2B launches. The survey polled sales and marketing executives involved in B2B launches to determine best practices and success factors for launching new products and services. In this webinar, Joan will explain how to categorize new products to determine launch campaign strategy. In addition, you’ll learn the top 10 tactics companies can use to improve launch success in the highly competitive B2B market.

Watch 10 Lessons to Improve B2B Launch Success

About the Presenter

Joan serves as creative director for Schneider Associates, bringing her talent for stimulating creative thought and fostering team spirit among her colleagues. An avid art and antique collector, Joan applies her artistic sense to creating fresh ideas and developing new approaches to public relations strategies. She has forged solid, long-term relationships with clients; and is called on time and again to apply her insight and expertise to a host of marketing communications challenges.

An accredited member of the Public Relations Society of America, Joan has judged the Silver Anvils and the Sabres, two of the most prestigious PR industry awards. She is an active partner in Worldcom Public Relations Group, one of the world's largest public relations alliances located in major markets across the globe, and the Northeast Public Relations Partnership (NEPRP), a group of regional agencies from Maine to New Jersey.

Joan can be reached at jschneider@schneiderpr.com or www.schneiderpr.com