When there is more to do than can be done, how do you direct where resources should be expended? How do you get alignment of strategy, dollars, people, and programs that will result in an effective plan and product roadmap? How do you communicate your plans in a consistent and meaningful way? Learn techniques to align and focus the organization around the market, not just your products.

Watch "Building Effective Product Roadmaps"

About the Presenter

Rich Nutinsky is a recognized thought-leader in the area of industry analyst relations. With 18 years of experience in the software industry and with 15 years in product management he has launched several successful software products using the Pragmatic Marketing Framework.

Prior to joining Pragmatic Marketing, Rich served in various product management positions for companies such as Arasys Technologies where he was Vice President of Product Management and Development. He also engaged with market leaders such as Microsoft, AT&T, DuPont, NEC, GE and Siemens, where he worked with top level executives on improving their product strategy, product management, and marketing processes. Rich has helped companies bring numerous products to market domestically and internationally, through both direct and indirect channels. Rich attributes his success to his extensive background and experience, which has given him a deep understanding of the business processes that support the product lifecycle in the technology segment.