“Do The Last Thing First” – the recipe for a Great Demo! Here’s how to put the “Wow!” into your demos and make them effective, crisp, and compelling – engage audiences in the first six minutes of a demonstration.

We’ll present how to capture and communicate the information you need to create successful demonstrations. Most important, we’ll show how to organize the content of your demos to ensure that you address your customers’ key business issues within the first few minutes of a demonstration – and generate a “Wow!” response that compels their interest.

The result is crisp, highly effective demonstrations that satisfy VP’s and senior management, champions, users and all other players – and close the business.

Watch "Create and Deliver Surprisingly Compelling Software Demonstrations"

About the Presenter

Peter Cohan founded The Second Derivative in 2003 to address the challenge of bringing a method for consistent success to the process of creating and delivering software demonstrations. He has a successful track-record as an agent of change in both internal and external roles.

Mr. Cohan has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.