Some organizations are ‘customer-driven’ and respond first to their existing clients. Others are ‘sales-driven’ and respond to anyone at the front door with a suitcase full of unmarked bills. Others say they are ‘innovative’ yet have a history of building products because they can, but not because they should. Every product organization should be focused on delivering product value to their target markets and to their own business.

Watch Driving Product Value with Laser-Like Focus

About the Presenter

Jim Foxworthy is an industry veteran and expert in start-up software companies. He has been utilizing the Pragmatic Marketing Framework since the early ‘90’s. In addition to his instructor role, Jim also leads the Pragmatic Marketing Onsite Services team, helping companies implement product management and marketing best-practices.

Prior to joining Pragmatic Marketing, Jim spent 28 years in the computer industry, including operations support, application development, along with 17 years of sales and marketing experience with large and small independent software vendors. As Vice President of Sales & Marketing, he built the sales and marketing organizations for several start-up companies. Jim’s balance of technical, sales, and marketing knowledge is certainly an attribute to his success.