Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they know themselves. Yet meetings and administrivia fill their schedules. What's needed is a challenge for product managers to visit customers with specific tasks and tips to get started.

Watch "Effective Product Managers Know Their Market"

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About the Presenter

With 21 years of experience in the software industry, and having launched several products following the Pragmatic Marketing Framework, Barbara Nelson is a recognized market-driven product evangelist. As an instructor for more than 7 years, Barbara teaches many of Pragmatic Marketing's top-rated seminars.

Prior to joining Pragmatic Marketing, Barbara served in several product management and marketing positions for Solomon Software (now part of Microsoft). As their vice president of product marketing, she worked closely with product managers, marketers and developers. Barbara helped the company become a more market-driven organization instead of a development-driven organization by applying the principles she learned from Pragmatic Marketing. She attributes her success of building products people want to buy by actively listening to the market.