This webinar will introduce a repeatable model with the tools you need to create products that people want to buy. Your host, Steve Johnson, will outline the four product management roles that your organization must have if they want to deliver products to market successfully. Each role is critical to success and yet, many vendors are doing without them, or are understaffing them which is the same thing. Attend the webinar to make sure that you're not one of them.

BONUS INFO: Steve will introduce three more roles that makes a team that can't be beat.

Watch the Four Roles of Product Management

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About the Presenter

Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor for more than 10 years and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy. He teaches several top-rated seminars including Practical Product Management, Requirements That Work, and Pragmatic Roadmapping, as well as many on-site workshops.

Prior to joining Pragmatic Marketing, Steve practiced the discipline of product management for over 18 years at a variety of software and hardware firms and served as head of marketing for the leading provider of performance management software.