Adele Revella discusses what successful lead generation experts do to overcome their obstacles. How to produce profitable revenue growth that is measurable and productive for everyone involved. We will also talk about how sales people evaluate lead quality and how they will react to your lead programs. And what marketing can do to manage the lead conversion results.

Watch: Getting Sales to Love Your Marketing Leads

About the Presenter

Adele is the developer of the acclaimed Pragmatic Marketing seminar, Effective Product Marketing. Attended by thousands of product managers and marketers throughout the world, Effective Product Marketing is a roadmap for those who are lost in a list of tactics and want a way out of the madness. She has consolidated more than two decades of relevant experiences into a process that shows marketers how to think like their target audiences, including buyers, customers and sales people.

In the 1990’s Adele served in executive roles at three technology companies, guiding product management, marketing and sales teams to achieve leadership positions in untapped markets. Her market-driven approach was also heavily influenced by her tenure at Regis McKenna, Inc., the PR firm that defined technology marketing during the 80’s, plus five years running her own market research and consulting firm at the end of that decade.