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Highlights from the 2008-2009 Product Management Survey
Every year, Pragmatic Marketing conducts a survey of product managers and marketers in technology companies.
In this webinar, join Steve Johnson, Pragmatic Marketing Instructor to review highlights from the 2008-2009 survey.
From more than 1,100 responses, this session will describe the scope of activities conducted by today's product managers and marketers. The review will include job titles, responsibilities, and compensation across geographies, gender, experience and technical ability.
Watch the Highlights from the 2008-2009 Product Management and Marketing Survey Results
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About the Presenter
Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor for more than 10 years and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy. He teaches several top-rated seminars including Practical Product Management, Requirements That Work, and Pragmatic Roadmapping, as well as many on-site workshops.
Prior to joining Pragmatic Marketing, Steve practiced the discipline of product management for over 18 years at a variety of software and hardware firms and served as head of marketing for the leading provider of performance management software.
Steve writes the Product Marketing blog. Contact Steve at sjohnson@pragmaticmarketing.com
drop in marketing people
So regardless of their background, the ideal product manager looks at markets instead of individual customers and sees ways to fox the process, not just one-time fixes for one customer.
Degree vs Experience
MBA matters?
But I know this: a master's degree makes a difference in salary. See my rant on Master's degrees at http://www.pragmaticmarketing.com/publications/survey/2005/does-a-masters-degree-make-a-difference
Working for less...
salaries are down
I think you're seeing the old supply-and-demand problem. From what you've said, there are more product managers available than there are jobs. I recommend that you revise your resume around the Pragmatic Marketing framework to show that you're on of those product managers who can hit the ground running. Ask yourself: what problems can I solve for the hiring manager?
Two Questions
Is the fact that 80% of people don't work with analysts an indication of the lack of relevance and value to that work, or that it's someone else's job?
Other activities
Large companies still have dedicated resources and even departments for some of the boxes on the Pragmatic Marketing framework. Smaller companies have always relied on the product manager to be "all other departments." I do see companies doing more with less but there are only so many hours in a week so product managers do what's needed and a lot of stuff falls by the wayside.
As for working with analysts, I think many firms are relying on product managers and product marketing managers to BE the thought leaders and are relying less on manipulating the industry analysts and press. But realistically, some activities do indeed require fewer hours.
So review the framework with your product in mind: how many hours SHOULD you spend on these activities. And if you're doing stuff that isn't on the chart, are these the MOST IMPORTANT ones for YOU or are you just doing jobs that are poorly staffed elsewhere. And when you're doing other work, who--if anyone--is doing product management?
Drop in Product Managers