Setting your quarterly and annual goals usually means looking at business objectives and development plans, and coming up with a few "related" goals for yourself. This can be tricky, as business goals aren't always clearly defined and development plans are subject to change. How can you set goals that stay focused on the right things? How can you contribute to your company's goals of being market-driven? Learn how to tie your goals to the market, rather than the tactical needs of the department.

Watch "Market-Driven Goal Setting: Using Market-Driven Techniques to Align Your Own Quarterly and Annual Goals with the Market"

About the Presenter

Stacey Weber is an accomplished product manager who has successfully launched many products. She has used the Pragmatic Marketing Framework to help increase market focus and dramatically increase revenue, and now helps other companies reap those benefits through her role at Pragmatic Marketing.

Prior to joining the company, Stacey was a director of product management at Business Objects. She began her technology career as a software tester in a privately held company and soon learned that her passion was for Product Management. She moved into a product specialist position and worked her way up through product manager, product line manager, department manager, and director. Over this period, she brought many new products to market, managed products in late-life maintenance, and ushered products out of the market at obsolescence. She is particularly interested in the dynamics of market-led organizations, and the interactions between Product Management and Development.

Stacey has the experience and knowledge to view situations from a myriad of perspectives. This, coupled with her ability to understand details and communicate vision, have been key to Stacey’s many successes.