Measuring the performance of a good product management process can appear to be measuring the un-measurable. But most executive management teams live by performance metrics and are often frustrated because good measures to predict financial performance of a process are not easy to find. However, there are some simple leading indicators that can be correlated to key performance metrics. The real trick is how to link process to financial outcomes. In other words, how do we demonstrate the return?

Watch "Measure What Matters: Evaluating the effectiveness of product management"

About the Presenter

Mike brings more than 25 years of experience to Pragmatic Marketing from the software and information technology industry and is responsible for helping clients implement “market-oriented” processes and best practices.

Prior to Pragmatic Marketing Mike was CEO of a technology marketing service provider that delivered strategy and go-to-market solutions for emerging and mid-tier software companies.

Previously Mike served as senior vice president of operations and vice president of product management for NASDAQ--traded companies in the internet and software industries. In these roles he successfully guided the development and launch of new products in the internet security, service management and mobile data software markets.

He is well versed in several disciplines including on-demand software, enterprise software, business process applications and mobile applications.