Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply.

Learn how to leverage the potential that Web-based communication offers software companies. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

Watch "The New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly" Webinar

About the Presenter

David Meerman Scott is an online thought-leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. His current book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly has been a best-selling PR and marketing book since it was released in June 2007.

David has 20 years of experience in B2B information and content software businesses. For six years, he was Asia Marketing Director for a Fortune 200 company, based in Tokyo and in Hong Kong. In his most recent corporate position, David was Vice President of Marketing for a NASDAQ-traded content information company. He’s also held senior management positions at a leading e-commerce company and was a clerk on a Wall Street bond trading desk.

David developed the New Rules of Marketing seminar for Pragmatic Marketing based on his best-selling book. He is the author of two other books, is a contributing editor at EContent Magazine, and has written hundreds of articles for such diverse publications as CMOMagazine.com, MarketingProfs.com, BusinessWeek, Competitive Intelligence Magazine, North American Review, Marketing Times, PRNews, Bulldog Reporter, RainToday and many others.