A product launch is a major undertaking for many organizations. Every important company initiative has someone at the helm, organizing and driving the project to achieve the desired goals. When a launch is arguably the most important initiative your company will do this year, who do you have in charge of the launch?

What you need is a Product Launch Owner.

Watch "Product Launch Owner: Superhero of a product launch"

About the Presenter

David Daniels is an instructor for Pragmatic Marketing with more than 25 years of experience in B2B technology companies. David specializes in product marketing and product launch with an emphasis on effective go-to-market strategy and execution. He has an extensive software development, sales, product management, product marketing and executive background with a global perspective of the product launch process from end-to-end.

Previously David was founder and president of Launch Clinic, which was acquired by Pragmatic Marketing in 2008 and continues to publish the Launch Clinic blog. Prior to starting Launch Clinic, David held executive positions in publicly traded technology companies driving successful product introductions.

David has a B.S. in Computer Science with a minor in Mathematics from Columbus State University in Columbus, Georgia.