Scrum is a team-based process framework that enables lean, agile, and competitive approaches to product management and development. Scaling Scrum to the enterprise involves applying the core concepts of Scrum to various organizational units (marketing, sales, support, product and project management, and development) and integrating these organizational units so that “requirements” and “work” flow throughout the “veins” of the organization to ultimately deliver value and enable the enterprise to be market driven. Many organizations implement Scrum focusing on teams only, but don’t readily consider the enterprise, and thus don’t maximize their return on adoption.

This session is an introduction to how an organization can be more effective when using Scrum; how to scale Scrum to the enterprise for maximum return. In particular, how to scale Scrum in combination with the Pragmatic Marketing Framework and the secrets described in “The Secrets of Market-Driven Leaders” to produce the most positive impact for an organization.

Watch "Scaling Scrum to the Market-Driven Enterprise"

About the Presenter

Sinan Si Alhir is a Practitioner. He has over two decades of experience in all aspects of software development. With a proven performance record in aligning Business and Technology using industry-recognized and organization-tailored Lean, Agile, and other Best Practices, he focuses on transforming organizations by cultivating effective Communities of Practices (CoPs).

He is a Certified Scrum Master (CSM), Project Management Professional (PMP), IT Project Management Certified Professional (IT Project+), and e-Business Certified Professional (e-Biz+). He is a member of the Agile Alliance, Agile Project Leadership Network (APLN), and Scrum Alliance. He is the author of “UML in a Nutshell" (O’Reilly & Associates), “Guide to Applying the UML” (Springer-Verlag), “Learning UML” (O’Reilly & Associates), and articles on the “Unified Modeling Language (UML)” and “Unified Process (UP)” in the “Encyclopedia of Software Engineering” (John Wiley & Sons) among other publications. He commonly speaks at various professional events (conferences and user groups).