So you attended product management training and got all fired up! You came back to the office ready to be market-driven. You anxiously awaited the look of joy and amazement at your newly found skills as a product manager. And then reality hit you... hard!

Development couldn't care less! They're not listening!! How could this be? You missed a step; you skipped the part where you earned credibility. Sound familiar? Learn what works and what doesn't when your role changes from tactical to strategic.

Watch "Start with the Ending: When the Role of Product Management Changes from Tactical to Strategic"

About the Presenter

John Milburn has “walked the walk” in technology product management and is an expert in the area of semiconductor product management and product management in early stage or start-up organizations. Throughout his 20+ year career, he has managed over 40 hardware and software products, as well as launched a venture-backed start-up company. After taking Pragmatic Marketing training in the late 90’s, John experienced even greater success in his career by following the Pragmatic Marketing Framework.

John’s most recent position was Program Director at IBM’s Tivoli Software division. His perspective and experiences from companies such as Lane 15 Software, Dell, IBM, Texas Instruments, Exxon, and Vtel adds outstanding insight and real-world examples to his teaching. This broad perspective allows John to connect with product managers and executives from all sizes of companies in a broad range of markets.