How do we develop a market driven product plan? How do we establish corporate strategic alignment? One of the necessary first steps is to assess where your current product portfolio is positioned. Product managers can then use this positioning to establish alignment and agreement with development to drive future product direction and strategies. In this session, John Milburn will introduce Pragmatic Marketing's Technology Assessment Grid™ and explain ways to use this powerful analysis tool.

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About the Presenter

John Milburn has “walked the walk” in technology product management and is an expert in the area of semiconductor product management and product management in early stage or start-up organizations. Throughout his 20+ year career, he has managed over 40 hardware and software products, as well as launched a venture-backed start-up company. After taking Pragmatic Marketing training in the late 90’s, John experienced even greater success in his career by following the Pragmatic Marketing Framework.

John’s most recent position was Program Director at IBM’s Tivoli Software division. His perspective and experiences from companies such as Lane 15 Software, Dell, IBM, Texas Instruments, Exxon, and Vtel adds outstanding insight and real-world examples to his teaching. This broad perspective allows John to connect with product managers and executives from all sizes of companies in a broad range of markets.