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The Strategic Role of Product Managment
Webinar with Steve Johnson
Product management is often ill-defined and misunderstood in typical technology companies. Yet the role can be one that propels the company to the next level of performance. Rather than running the business like a hobby, effective product managers focus on the business aspects of defining and delivering products to market. Steve Johnson explores the strategic role of product management using the Pragmatic Marketing Framework. Also included are action items for reviewing and assessing the product management role at your company.
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About the Presenter
Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor for more than 10 years and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy. He teaches several top-rated seminars including Practical Product Management, Requirements That Work, and Pragmatic Roadmapping, as well as many on-site workshops.
Prior to joining Pragmatic Marketing, Steve practiced the discipline of product management for over 18 years at a variety of software and hardware firms and served as head of marketing for the leading provider of performance management software.
