Lean, agile, and competitive approaches to product management and development such as Scrum use stories to express requirements and tasks to express work. User stories are conceptually simple and involve a few guidelines, but the technique emphasizes a particular mindset around requirements. Many teams and organizations enact the mechanics of the technique, but don’t readily internalize the mindset, and thus don’t experience the benefits of using user stories.

This session is an introduction to how Product Management can be more effective when using user stories; how to internalize the mindset and enact the mechanics for maximum benefit. In particular, how user stories may be used in combination with the Pragmatic Marketing Framework to produce the most positive impact for a product management team.

Watch: Using User Stories for Effective Product Requirements

About the Presenter

Sinan Si Alhir is a Practitioner. He has over two decades of experience in all aspects of software development. With a proven performance record in aligning Business and Technology using industry-recognized and organization-tailored Lean, Agile, and other Best Practices, he focuses on transforming organizations by cultivating effective Communities of Practices (CoPs).

He is a Certified Scrum Master (CSM), Project Management Professional (PMP), IT Project Management Certified Professional (IT Project+), and e-Business Certified Professional (e-Biz+). He is a member of the Agile Alliance, Agile Project Leadership Network (APLN), and Scrum Alliance. He is the author of “UML in a Nutshell" (O’Reilly & Associates), “Guide to Applying the UML” (Springer-Verlag), “Learning UML” (O’Reilly & Associates), and articles on the “Unified Modeling Language (UML)” and “Unified Process (UP)” in the “Encyclopedia of Software Engineering” (John Wiley & Sons) among other publications. He commonly speaks at various professional events (conferences and user groups).