Do you know why you win some deals and lose others? Is Sales conducting their own analysis of wins and losses? Learn why product management should be conducting win/loss for an organization. Learn several practical techniques for performing win/loss analysis including how to conduct a proper win/loss interview.

Watch "Why Are We Winning? Why Are We Losing?"

About the Presenter

With 21 years of experience in the software industry, and having launched several products following the Pragmatic Marketing Framework, Barbara Nelson is a recognized market-driven product evangelist. As an instructor for more than 7 years, Barbara teaches many of Pragmatic Marketing's top-rated seminars.

Prior to joining Pragmatic Marketing, Barbara served in several product management and marketing positions for Solomon Software (now part of Microsoft). As their vice president of product marketing, she worked closely with product managers, marketers and developers. Barbara helped the company become a more market-driven organization instead of a development-driven organization by applying the principles she learned from Pragmatic Marketing. She attributes her success of building products people want to buy by actively listening to the market.