Is your development organization moving to an agile or iterative form of developing products? Are Requirements Documents declared “old-fashioned”? In today’s fast-paced technical environment, it is even more crucial to define which market segments to target, identifying what problems are worth solving, and bringing the resulting products and services to market.

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About the Presenter

Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor for more than 10 years and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy. He teaches several top-rated seminars including Practical Product Management, Requirements That Work, and Pragmatic Roadmapping, as well as many on-site workshops.

Prior to joining Pragmatic Marketing, Steve practiced the discipline of product management for over 18 years at a variety of software and hardware firms and served as head of marketing for the leading provider of performance management software.