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Articles about product management and product marketing
Pragmatic Marketing has published hundreds of articles in our magazine and newsletter.
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Popular Articles
Where Does Product Management Belong In The Organization?
The strategic role of product management is to be “messenger of the market,” delivering market and product information to the departments that need facts to make decisions.
The Product Management Triad
Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and others prefer to work on business issues. Finding these three orientations in one person is an almost impossible task. Instead of finding one person with all the skills, perhaps we should find three different people with more specialized skills and have them work as a team.
Job Titles Are a Mess!
Titles really are a mess in our business. What one company calls a product manager, another calls a product marketing manager.
On Reqs and Specs: The Roles and Behaviors for Effective Product Design
Do you write Requirements or Specifications? Or do you combine them into ReqSpecs? Each has a place but combining them just causes confusion.
Wrting the Market Requirements Document (MRD)
Writing requirements is not a mysterious black art although it may sometimes seem that way. A requirement reveals the information necessary to create an innovative solution to the problem, perhaps in ways not anticipated by either the requirement's writer or the associated end-user.
Start With The Ending
So you've attended Practical Product Management and gotten all fired up! You come back to the office ready to be market-driven. You're anxiously awaiting the looks of joy and amazement at your newly found skills as a product manager. And then reality hits you... hard! Development couldn't care less! They're not listening!! How could this be?? You missed a step: you skipped the part where you earned credibility. What do you do first? For an existing project or product, start with the ending.
Where Do I Begin? A Product Triage
Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the best use of time.
The State Of You
It's the beginning of the quarter and, for some companies, the beginning of a fiscal year. Time to think about what you have accomplished in the last year and what you want to accomplish in the upcoming year. It's time for employee evaluations. And because evaluations are often connected to compensation changes, employees expect--and deserve--more management attention on this critical activity. Here's how you can help your manager.
