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Buyer Personas: Where Do We Start?

I am beginning a project on buyer personas for my company. We have never tried to do this before, and it seems like there are many different steps and approaches to take. Do you have any suggestions about where I should start? Do you know of any templates or great articles I should check out? Any help would be greatly appreciated.

There are a number of buyer persona articles on our site including www.pragmaticmarketing.com/publications/magazine/3/4/0508ar/,
www.pragmaticmarketing.com/publications/magazine/5/4/the-power-of-the-person
a/ and
www.pragmaticmarketing.com/publications/topics/07/dont-just-listen-grok-your
-buyer-personas. And I have conducted a couple of webinars all about Buyer Personas available at www.pragmaticmarketing.com/resources/archived-webinars/buyer-personas and
www.pragmaticmarketing.com/resources/archived-webinars/guiding-your-product-
launch-with-buyer-personas.

For a references source I recommend The Persona Lifecycle
(www.amazon.com/Persona-Lifecycle-Throughout-Interactive-Technologies/dp/012
5662513)

Lastly, you might want to check out my blog at www.buyerpersona.com where I have been writing on this topic for some time.

Thanks and good luck in your buyer persona creation.


Answered By Adele Revella