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Finding Potentials
I've been spending much more time with customers of late and have been gathering lots of valuable information. I'm now interested in expanding my market focus to include "potentials" to better understanding why we're not on their radar, what types of problems they're experiencing and what types of solutions they need. Do you have any ideas on how I can identify these prospects, reach out to them, get responses and work with them in the most effective manner?
We published an article specifically on this subject in the Pragmatic Marketer magazine titled "Building Tomorrow's Products Requires Listening to the Market".
Answered by Barbara Nelson
